Brand Tone

Confident and Empowering, Results-Oriented and Direct, Trendy and Youthful, Supportive and Community-Focused (especially for post-op), Informative and Educational (regarding product use and benefits)

Brand Values

• •Body Confidence and Empowerment
• •Quality and Effectiveness
• •Customer Transformation and Results
• •Community and Support
• •Safety and Recovery (for post-op products)

Best Practices

• •Embrace "Snatched" Culture (Authentically): Continue using confident, empowering, and trendy language that resonates with the target audience who desires the "snatched" aesthetic. Use terms like "doll," "baddie," and focus on the transformative results.
• •Balance Confidence with Support: While being bold and results-driven, maintain a supportive and understanding tone, especially when addressing post-surgery customers. Acknowledge their journey and position the products as helpful tools for recovery and confidence.
• •Highlight Transformation & Empowerment: Focus copy on how the products help customers achieve their desired look and the confidence that comes with it. Use before & after visuals (where appropriate and ethical) and testimonials showcasing transformations.
• •Be Clear and Direct about Benefits: Clearly articulate the specific benefits of each product – whether it's waist cinching, butt lifting, post-op compression, or all-day comfort. Avoid jargon where possible or explain it simply.
• •Maintain a Strong Visual and Verbal Presence on Key Platforms: Continue leveraging platforms like Instagram and TikTok with visually appealing content and copy that uses relevant hashtags and engages with the community. Ensure the tone is consistent across all customer touchpoints, from social media to website copy and customer service.

Social Perception

Positive for Product Effectiveness, Mixed on Sizing and Comfort, Associated with Post-Surgery Care, Trendy and Desirable Aesthetic, Good Customer Service (in some instances), Concerns about Sizing Consistency (especially via third-party retailers), Empowering for some, but the "snatched" ideal can be controversial

Copy Examples

• •Headline: "Your Dream Silhouette? It's Not a Dream, It's a Snatched Body Faja." Body: "Ready to turn heads and feel unstoppable? Our Stage 3 Faja is expertly designed to sculpt your curves and give you that ultimate hourglass figure. Confidence looks good on you, doll!"
• •Headline: "Post-Op Perfection Starts Here. Heal Beautifully with Snatched Body." Body: "Your recovery journey deserves the best. Our Colombian-made Stage 1 Fajas provide optimal compression and support, ensuring you heal comfortably while protecting your stunning results. We're with you every step of the way."
• •Headline: "Don't Just Follow the Trend, BE the Trend. #SnatchedBody" Body: "Join over 1 million happy customers who’ve discovered the secret to a flawlessly sculpted look. Our fajas are designed for that jaw-dropping, 'Where'd you get that?' effect. Get yours and get ready for the compliments!"
• •Headline: "Real Results, Real Confidence. Hear it From Our Snatched Dolls!" Body: "'This faja is the best one I've tried. Highly recommend!' - Ajane P. Our community speaks for itself. Experience the comfort, quality, and incredible shaping power of Snatched Body. What will your story be?"
• •Headline: "Waist Snatched. Confidence Unleashed. Every Single Day." Body: "Whether it's for that special occasion or your daily dose of fabulous, our waist cinchers provide unbeatable support and a seamless look under any outfit. Feel empowered, feel snatched, feel YOU."