Brand Tone

Aspirational & Confidence-Boosting, Professional & Expert-Led, Empowering & Supportive, Modern & Trendy, Reassuring & Client-Focused

Brand Values

• •Excellence & Quality
• •Empowerment
• •Education & Expertise
• •Natural Enhancement
• •Integrity & Safety
• •Growth & Ambition

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of the Snatch & Glow tone (aspirational, professional, empowering, modern, reassuring) with examples of "do's and don'ts" for language, specific phrases, and calls to action. This ensures everyone creating content is aligned.
• •Emphasize Benefits & Transformation (The "Glow"): Focus copy on the positive outcomes for clients and students – increased confidence, enhanced beauty, career success, and feeling good. Use empowering language that speaks to their aspirations.
• •Balance Expertise with Accessibility: While highlighting medical professionals and advanced techniques, ensure the language is still understandable and welcoming to a broad audience, avoiding overly technical jargon where possible, especially in client-facing materials.
• •Incorporate Social Proof Authentically: Use genuine client and student testimonials, before & afters, and success stories in a way that feels relatable and trustworthy. Let their positive experiences reinforce the brand's values and tone.
• •Adapt to the Platform, Maintain Core Tone: While the specific style might vary slightly (e.g., more informal on TikTok, more detailed on the website blog), the core brand voice – aspirational, expert, empowering – should remain consistent across all communication channels. Ensure that even trendy or informal content still reflects the brand's commitment to quality and professionalism.

Social Perception

Generally perceived positively by clients and students, and viewed as a growing and successful brand in the industry, particularly noted for its expansion and the entrepreneurial drive of its founder.

Copy Examples

• •Instagram Post (Aspirational & Confidence-Boosting): Ready to own your glow? ✨ Our signature treatments are designed to enhance your natural beauty and boost your confidence from the inside out. Let our expert team help you shine. Book your transformation today! #SnatchAndGlow #ConfidenceUnleashed #AestheticsLondon
• •Academy Web Page (Empowering & Professional): Become a leader in aesthetics. Our CPD-accredited courses offer expert-led, hands-on training, empowering you with the skills and confidence to build a thriving career. From foundation to advanced techniques, Snatch & Glow Academy is your partner in success. Enrol now and shape your future. #AestheticsAcademy #BeautyProfessionals #CareerInBeauty
• •Facebook Ad (Reassuring & Client-Focused): Considering a little refresh? At Snatch & Glow, we believe in enhancing *your* unique beauty. Our experienced practitioners offer personalised consultations to discuss your goals and create a treatment plan that's perfect for you. Safety, expertise, and stunning, natural-looking results are our priority. DM us for a consultation! #NaturalEnhancement #ExpertCare #LondonBeauty
• •TikTok Video Caption (Modern & Trendy): Level up your look! 🔥 From snatched jawlines to that all-over glow, we’re all about those on-trend results. What treatment are you dreaming of? Let us know in the comments! 👇 #SnatchGoals #GlowUp #AestheticTreatments #LondonVibes
• •Email Newsletter (Expert-Led & Informative): Discover the science behind the glow. Our latest blog post delves into [Specific Treatment/Technique], explaining how our highly skilled professionals use advanced methods to achieve incredible results. At Snatch & Glow, we're committed to innovation and excellence in aesthetics. Read more [Link]. #ExpertAesthetics #BeautyScience #SnatchAndGlowEducation