Brand Tone

Aspirational & Confident, Educational & Authoritative, Reassuring & Professional

Brand Values

• •Confidence & Empowerment
• •Quality & Expertise
• •Customization & Natural Enhancement
• •Safety & Trust

Best Practices

• •Balance the Slang with Substance: While trendy terms like 'snatched' and 'glow up' are effective for grabbing attention, always pair them with professional and educational language that highlights safety, expertise, and natural results.
• •Lead with the "Why," Not Just the "What": Instead of just listing a service (e.g., "Dermal Fillers"), explain the benefit ("Enhance. Define. Glow Naturally. ✨"). Focus on the feeling and the outcome—confidence, radiance, and empowerment.
• •Use Testimonials to Build Trust: Integrate direct quotes and feedback from happy clients into your copy, especially those that mention feeling safe, comfortable, and pleased with subtle, natural results.
• •Leverage Your Authority: Regularly mention that Snatch & Glow is also a CPD-accredited training academy. This instantly elevates the brand above competitors and reinforces the high level of skill and knowledge of your practitioners.
• •Tailor the Tone to the Platform: Keep the bold, quick, and trendy copy for TikTok and Instagram Reels. Use more detailed, educational, and reassuring copy for the website, blog posts, and email marketing to inform and build a deeper connection with potential clients.

Social Perception

Highly Rated for Professionalism and Results; Seen as both a Treatment and Training Authority; Aspirational but Accessible; Communication Issues in Training

Copy Examples

• •From subtle to snatched. ✨ Our signature facial harmonisation is all about defining your look while honoring your natural beauty. Ready for your glow-up? Tap the link in bio to book your consultation. #JawlineFiller #FacialContouring #SnatchAndGlow
• •Tired of tired-looking skin? Anti-wrinkle injections and skin boosters aren't the same. While one relaxes muscles, the other deeply hydrates and revitalizes skin texture. At Snatch & Glow, our expert practitioners create a personalized plan for your unique goals. Learn more on our blog and discover your true glow. #SkincareEducation #Jalupro #LondonAesthetics
• •Your Beauty, Defined. Your Confidence, Unlocked. At Snatch & Glow London, we blend artistry with expertise to deliver innovative aesthetic treatments tailored to you. From our signature 'Glow Up' to our CPD-accredited training academy, we are London's trusted destination for quality and care.
• •Things our clients say after their first treatment: 'Nobody noticed, but I look so much better!' | 'I felt so safe and comfortable the whole time!' | 'Why did I wait so long to do this?!' | Ready to feel the same? 😉 #LipFillers #GlowUp #AestheticClinic
• •It's Not About a New You, It's About the Real You. At Snatch & Glow, we believe the best aesthetic work doesn't scream; it whispers. Our 'less is more' philosophy means we focus on small, strategic tweaks that enhance your natural beauty and restore your confidence. Whether it's the subtle lift of a PDO thread or the deep hydration of a skin booster, our goal is your glow. Book a no-obligation consultation this week and let's find your perfect treatment plan.