Tono de Marca

elegant, sophisticated, and trustworthy.

Valores de Marca

• •Curation and Uniqueness: SNAPPY's core mission is to source and deliver "new and wonderful items that have never been seen in the Japanese market." They pride themselves on their representative personally finding and negotiating for these unique products.
• •Quality and Craftsmanship: The brand heavily emphasizes the high quality of its products, specifically the luxurious mohair, ethical production, and the rich heritage of the partner brand from New Zealand.
• •Customer Happiness: The stated motto is "to make our customers happier with our products," supported by services like complimentary gift wrapping for all purchases and using a reliable e-commerce platform (Shopify).
• •Ethical Sourcing: The description of "THE GLAMOROUS GOAT" highlights its ethical production methods, from the care of the Angora goats to manufacturing, positioning the products as having intrinsic value beyond their material qualities.

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Use words that evoke sophistication, quality, and comfort (e.g., "luxurious," "refined," "unparalleled," "crafted," "authentic"). Avoid overly casual slang or hype-driven language.
• •Focus on Storytelling: Instead of just listing product features, tell the story behind the products—their origin in New Zealand, the ethical sourcing, the feeling they evoke. This builds a stronger emotional connection.
• •Emphasize Exclusivity: Consistently remind the audience that these products are unique to the Japanese market and curated by SNAPPY. Phrases like "exclusively for Japan," "first time in Japan," and "hand-selected" reinforce this value.
• •Keep Visuals and Text Aligned: Ensure the copy for each post perfectly matches the high-quality, aspirational imagery. The words should enhance the visual story of luxury, comfort, and style.
• •Be Clear and Trustworthy: Provide clear, factual information about the materials, brand origins, and purchasing process. This builds confidence and justifies the premium positioning of the products.

Percepción Social

Given the brand's niche focus and limited online footprint beyond its own channels, broad public perception is difficult to gauge. However, the perception cultivated through its website and Instagram is that of a high-end, boutique importer. Customers are likely individuals who value unique, high-quality home goods and are willing to invest in premium products. The B2B outreach suggests they are also perceived as a reliable partner for retail stores looking for exclusive inventory. The brand image is one of quiet luxury and discerning taste.

Ejemplos de Copy

• •Introducing the Cromwell Cherry Pink. A touch of warmth, woven with the finest Angora mohair. Discover a new layer of comfort and elegance for your home, sourced exclusively for the discerning Japanese lifestyle. #SnappyJPN #MohairBlanket #LuxuryHome
• •Beauty that begins with care. Our mohair products come from a 150-year-old family tradition in New Zealand, where quality and ethical practices are woven into every thread. Experience the difference of true craftsmanship. #EthicalLuxury #TheGlamorousGoat #SnappySelects
• •Beyond warmth, there is lightness. Beyond softness, there is breathability. Our super lightweight mohair mufflers are designed for effortless style and unparalleled comfort through the seasons. #SnappyStyle #Mohair #JapaneseFashion
• •The art of thoughtful gifting. Each SNAPPY order arrives beautifully wrapped, ready to delight. Give a unique gift of comfort and quality that cannot be found anywhere else in Japan. #PerfectGift #SnappyJPN #GiftWrapped
• •Elevate your retail collection. SNAPPY offers exclusive access to unique, high-quality brands like The Glamorous Goat. Contact us via our website to learn about our B2B opportunities and bring international craftsmanship to your customers. #B2B #RetailPartner #UniqueWares