Brand Tone

Knowledgeable & Educational, Trustworthy & Reassuring, Caring & Supportive, Modern & Accessible, Respectful & Culturally Sensitive

Brand Values

• •Heritage & Tradition
• •Safety & Quality
• •Efficacy & Effectiveness
• •Balance & Holistic Health
• •Accessibility
• •Integrity & Transparency
• •Customer-Centricity

Best Practices

• •Prioritize Education: Always aim to inform the customer, not just sell. Explain the "why" behind the formulas and the TCM principles in accessible language. Maintain a knowledgeable yet approachable tone.
• •Emphasize Trust & Safety: Consistently highlight the quality of ingredients, rigorous testing processes, and the company's heritage. Use reassuring language that builds confidence.
• •Speak with Empathy & Support: Address customer health concerns with a caring and understanding voice. Position the brand as a partner in their wellness journey.
• •Bridge Tradition and Modernity: While honoring ancient wisdom, frame it in the context of modern lifestyles and challenges. Avoid overly archaic or inaccessible TCM jargon without explanation.
• •Be Authentic & Transparent: Share the brand's story, values, and commitment openly. If discussing the rebranding, clearly link the trusted legacy of OHCO to the new Snap Dynasty identity.

Social Perception

Positive Customer Experiences, Trusted Brand (especially under OHCO legacy), Effective Natural Alternative, Good Customer Service, Rebranding Awareness

Copy Examples

• •Headline: Ancient Wisdom for Your Modern Life. Body: At Snap Dynasty, we bridge the gap between timeless Traditional Chinese Medicine and the demands of your busy world. Our expertly crafted herbal formulas like Cold Snap® and Stomach Chi® are designed for safety, efficacy, and to help you find your natural balance. Feel the difference tradition makes. Call to Action: Explore Our Formulas.
• •Headline: Trust What’s Inside. Quality You Can Feel. Body: For over 30 years (through our OHCO heritage), we've prioritized your well-being. Snap Dynasty Herb Company meticulously tests every batch for purity and potency, ensuring our herbal supplements meet the highest safety standards. Because your health journey deserves uncompromising quality. Call to Action: Learn About Our Quality Promise.
• •Headline: Feeling Off-Balance? Your Body Knows the Way. Body: Snap Dynasty’s herbal “teaching tools” empower your body to restore its natural equilibrium. Rooted in TCM, formulas like Chi'll Out® gently support stress management and restorative sleep, helping you thrive. Call to Action: Discover Your Path to Balance.
• •Headline: From Our Family to Yours: A Legacy of Wellness. Body: Snap Dynasty Herb Company, formerly OHCO, was born from a passion to share the profound benefits of Traditional Chinese Medicine. Our family-run business continues to provide safe, effective herbal support for yours. Call to Action: Read Our Story.
• •Headline: Don't Just React. Respond with Righteous Qi. Body: Strengthen your body’s vital energy with Snap Dynasty. Our Cold Snap® formula, a blend of 20 herbs, is designed to bolster your immune health, helping you respond effectively to modern stressors and seasonal changes. Call to Action: Support Your Immunity Naturally.