Brand Tone

Enthusiastic, Passionate, Informative, Helpful, Community-Oriented, Inclusive, Playful, Energetic, and Nostalgic (with a modern twist).

Brand Values

• •Fun and Enjoyment
• •Innovation and Evolution
• •Freedom and Expression
• •Health and Activity
• •Community
• •Accessibility

Best Practices

• •Always Emphasize 'Fun' and 'Flow': Use words like 'fun,' 'wavy,' 'flow,' 'carve,' 'shred,' 'adventure,' and 'enjoyment' frequently to maintain an energetic and enthusiastic tone.
• •Be Inclusive and Encouraging: Use welcoming language. Highlight ease of learning for beginners and the supportive community aspect. Avoid overly technical jargon unless explaining a specific feature benefit.
• •Incorporate User-Generated Content and Rider Spotlights: This reinforces the community value and shows real people enjoying the product, adding authenticity to the enthusiastic tone.
• •Maintain a Consistent Visual Language: Ensure photos and videos match the energetic, active, and sometimes nostalgic-yet-modern feel. Use dynamic action shots and showcase the unique movement of the board.
• •Educate with Enthusiasm: When providing tutorials or information, do it with passion. Explain the 'why' behind the fun (e.g., 'it feels like surfing on concrete!' or 'get an amazing workout without even realizing it!').

Social Perception

Innovative and Unique, Fun and Engaging, Nostalgic Appeal, Good for Fitness, Community Focused, Quality Products.

Copy Examples

• •Headline: Stop Pushing, Start Flowing! Body: Tired of the same old kick-push commute? The Snakeboard UK Pro lets you carve deeper, ride uphill without a single push, and turn any journey into a wavy adventure. Feel the surf, own the street! #SnakeboardUK #CarveDeeper #UrbanFlow
• •Headline: Your Wavy Workout Awaits! Body: Who said exercise can't be epic fun? With the Snakeboard Comp, you'll build balance, boost coordination, and get a full-body shred, all while grinning from ear to ear. Learn fast, flow forever! Shop now and get a free tee! #SnakeboardFun #FitnessWithATwist #RideOn
• •Headline: Remember the 90s? We're BACK & Better! Body: The original Snakeboard carved its way into history, and now it's reborn! Experience the classic thrill with our new surfskate truck technology for an even smoother, deeper carve. Nostalgia just got an upgrade. #OriginalSnakeboard #90sRide #StreetboardEvolved
• •Headline: Join the Carving Crew! Body: From London to LA, the Snakeboard community is growing! Share your rides, learn new tricks, and connect with fellow flow-addicts. Our new models make it easier than ever to start your snakeboarding journey. What are you waiting for? #SnakeboardCommunity #RideTogether #NewTwist
• •Headline: Unlock a New Way to Ride. Body: The Snakeboard isn't just a board; it's a feeling. Two pivoting plates, one central bar, and endless possibilities for movement. Propel yourself with a unique, snake-like motion and experience the city like never before. Ready to carve your own path? #Streetboard #UniqueRide #Snakeboarding