Brand Tone

Fun, inclusive, body-positive, and slightly cheeky.

Brand Values

• •Inclusivity
• •Body Positivity
• •Comfort
• •Durability
• •Humor
• •Customer Satisfaction

Best Practices

• •Use inclusive language and avoid gendered terms where possible.
• •Maintain a body-positive and empowering message.
• •Incorporate humor and wit in a relatable way.
• •Highlight the comfort, durability, and functionality of Snag Tights.
• •Engage with customers genuinely and respond to comments and feedback promptly.

Social Perception

Snag Tights aims to be perceived as a body-positive, inclusive, and fun brand that provides comfortable and durable tights for all bodies. They want to be seen as a brand that celebrates diversity and empowers people to feel confident in their own skin.

Copy Examples

• •"Life's too short for uncomfortable tights. Get your Snags on and strut your stuff!"
• •"We believe every body is a tight-worthy body. Rock your Snags with confidence!"
• •"Warning: May cause excessive comfort and a sudden urge to dance in public. #SnagTights"
• •"Our tights are so comfy, you'll forget you're even wearing them. (Until someone compliments your amazing style, that is!)"
• •"Say goodbye to digging, rolling, and ripping. Hello, Snag Tights! Your legs will thank you."