Brand Tone

Inclusive & Welcoming, Empowering & Body Positive, Authentic & Relatable, Fun & Joyful, Supportive & Community-Focused, Direct & Honest

Brand Values

• •Inclusivity
• •Comfort & Fit
• •Ethical Practices & Sustainability
• •Customer-Centricity
• •Authenticity & Realness
• •Body Positivity
• •Quality & Durability
• •Accessibility

Best Practices

• •Prioritize Inclusivity in All Communication: Always use diverse imagery and language that speaks to and celebrates people of all sizes, shapes, genders, and abilities. Ensure representation is authentic and not tokenistic.
• •Lead with Empathy and Understanding: Acknowledge the common frustrations people have with clothing fit and comfort. Position the brand as a solution and a supportive ally.
• •Amplify Customer Voices: Continuously feature user-generated content, testimonials, and customer stories. This reinforces authenticity and community. Refer to customers as "Snagglers" or similar community-building terms.
• •Maintain a Positive and Uplifting Voice: Focus on empowerment, self-love, and the joy of self-expression through comfortable clothing. Keep the tone optimistic and encouraging.
• •Be Transparent and Authentic: If issues arise (like stock delays or customer service problems), address them honestly and with a commitment to making things right, reinforcing the brand's ethical and customer-first stance.

Social Perception

Revolutionary & Game-Changing, Life-Changing Comfort, Trusted & Loved Community Brand, Advocate for Inclusivity, Generally Positive with Some Service Criticisms

Copy Examples

• •Headline: Stop the Tights Tug-of-War. Start Your Comfort Revolution. Body: Tired of tights that roll, sag, or dig? So were we. That's why we created Snags – ridiculously comfortable tights designed for *every* body. Find your perfect fit and feel amazing, all day long. #SnagTights #ComfortForEveryone
• •Social Media Post (with image of diverse people smiling): Real bodies. Real comfort. Real joy. ✨ Our Snagglers know that feeling good is always in style. Share your #SnagStyle and let your confidence shine! We believe fashion should fit *you*, not the other way around.
• •Product Description Snippet (for a brightly colored pair of tights): Dare to be vibrant! Our [Product Name] tights aren't just a pop of color; they're a confidence boost knitted into every stitch. Made with our signature super-soft, super-stretchy, and super-comfy fabric that stays put, no matter what your day holds. Express yourself, unapologetically.
• •Email Subject Line: You deserve clothes that feel like a hug. Email Body Snippet: Hey [Customer Name], at Snag, we're all about celebrating you, just as you are. Our clothes are designed to fit, flatter, and free you to be your amazing self. From our iconic tights to our comfy new [New Product Category], discover the joy of inclusive fashion.
• •About Us Snippet: We're not just selling clothes; we're building a community where everyone belongs. Snag was born out of frustration with a fashion industry that excluded too many. Our mission? To make comfortable, ethical, and joyful clothing accessible to every single body. Because everyone deserves to feel fabulous.