Tono de Marca

Inclusive & Welcoming, Empowering & Confident, Authentic & Relatable, Playful & Joyful, Community-Focused & Engaging, Rebellious & Bold

Valores de Marca

• •Inclusivity & Accessibility
• •Body Positivity
• •Ethical Practices
• •Customer-Centricity & Community
• •Quality & Comfort
• •Authenticity
• •Value

Mejores Prácticas

• •Lead with Inclusivity Always: Ensure all visuals and copy explicitly and implicitly reflect diversity in size, shape, gender, ability, and ethnicity. Use welcoming language like "every body" and "all welcome."
• •Maintain an Authentic, Relatable Voice: Speak like a friend, not a corporation. Use clear, direct, and sometimes playful language. Share real customer stories and be transparent.
• •Empower and Uplift: Focus messaging on confidence, self-love, and the joy of self-expression. Avoid language that could imply "fixing" or "flaws." Celebrate individuality.
• •Foster Community Engagement: Actively invite dialogue. Use questions in social media posts, encourage user-generated content, and respond to comments in a way that builds connection. Make customers feel like part of the "Snagglers" family.
• •Be Bold and Purpose-Driven: Don't shy away from stating your values and challenging industry norms. Reinforce ethical commitments and your mission to change fashion for the better.

Percepción Social

Highly Positive among Target Audience, Seen as Revolutionary, Strong Community, Criticism from some quarters, Mixed Customer Service Feedback (less prevalent)

Ejemplos de Copy

• •Headline: Stop the Squeeze. Start Living. Body: Tired of tights that roll down, dig in, or just don't get *you*? Snag is designed for every body, every size, every day. Experience ridiculous comfort and a fit that finally feels like freedom. Shop your perfect pair now at Snag Canada! Call to Action: Discover Your Fit.
• •Headline: Fashion Rules? We're Breaking Them. Beautifully. Body: For too long, fashion told us how we *should* look. At Snag, we celebrate how you *do* look. Vibrant colours, ethical production, and sizes that truly include everyone. Join the revolution. Wear what makes you happy. Call to Action: Join the Snag Movement.
• •Headline: Real People. Real Comfort. Real Snag. Body: Every photo you see? Real Snagglers, rocking their style. We believe in clothes that fit real lives and real bodies. From our super-soft tights to our comfy everyday wear, feel the Snag difference. Ethically made, accessibly priced. Call to Action: Meet Your New Favourites.
• •Headline: More Than Just Tights. It's Confidence, Woven In. Body: Remember the joy of finding clothes that make you feel incredible? That's the Snag feeling. We're all about empowering you to express yourself, comfortably and colourfully. Whatever your shape or size, we've got you covered. Call to Action: Find Your Joyful.
• •Headline: Kind to You, Kind to the Planet. That's Snag. Body: Look good, feel good, do good. Our ridiculously comfortable clothes are ethically made with fair practices and sustainable choices in mind. Because fashion should embrace everyone, including Mother Earth. Call to Action: Shop Ethical Style.