Brand Tone

Enthusiastic and Indulgent

Brand Values

• •Quality
• •Variety and Discovery
• •Indulgence and Pleasure
• •Convenience

Best Practices

• •Use Energetic and Positive Language: Always employ vibrant, upbeat, and descriptive words. Focus on terms like "delicious," "ultimate," "discover," "indulge," and "flavor-explosion" to maintain an enthusiastic tone.
• •Center the Customer's Experience: Frame the copy around the customer's enjoyment and benefit. Use "you" and "your" to make the message personal (e.g., "Your perfect pick-me-up," "Treat yourself").
• •Highlight Uniqueness and Quality: Consistently mention the "premium," "gourmet," or "unique" nature of the products. Emphasize the story of discovery and curation to reinforce the brand's value.
• •Keep it Simple and Shareable: Especially on social media, use short, impactful sentences and snackable content formats. Ask questions to encourage engagement and use relevant, popular hashtags to increase visibility.
• •Maintain Visual and Textual Cohesion: Ensure that the vibrant, high-quality feel of the product photography is matched by equally exciting and premium-sounding copy. The visual and written tone should always be aligned.

Social Perception

The public perception of SnacKing, gleaned from its digital footprint, is that of a supplier of desirable and gourmet snacks. The brand is seen as a go-to source for treats that are not typically found in mainstream retail. South African consumers prioritize snacking, and there is a strong interest in trying new and diverse options. The market for specialty snacks like biltong is growing, with a focus on high-protein, convenient, and flavorful options. SnacKing aligns well with this trend by offering a curated selection of both local and international products that cater to adventurous and health-conscious consumers alike.

Copy Examples

• •Instagram Post (Image of a new imported candy): Headline: Your New Favorite Treat Has Arrived! Body: We've searched the globe to bring you this burst of flavor! ✨ Get ready to indulge in the [Product Name] – a sweet escape in every bite. Tap the link in our bio to be the first to try it! #SnacKing #NewSnack #TasteTheAdventure #GourmetSnacks #SouthAfrica
• •Facebook Ad (Carousel of biltong and savory snacks): Headline: The Ultimate Savory Snack Upgrade. Body: Why settle for ordinary? From perfectly cured biltong to crunchy, flavor-packed bites, our savory collection is here to elevate your snack time. Fuel your day the SnacKing way. Order now for delivery to your door! #SnacKingSA #Biltong #SavorySnacks #ProteinSnack #MadeInSA
• •Website Banner: Text: Discover Flavor. Unbox Joy. Your perfect snack for every moment is just a click away.
• •TikTok Video Script (Fast-paced montage of different people enjoying SnacKing products): On-screen text: Tired of the same old snacks? SnacKing has what you crave! Sweet. Savory. Yours. Caption: Your snack game is about to change. What's your go-to craving? #SnacKing #SnackAttack #Foodie #SouthAfrica #TreatYourself
• •Email Marketing Subject Line: Subject: A Taste of Adventure Awaits Inside...