Brand Tone

Friendly, maternal, and helpful, with a personal and relatable approach; informal and encouraging, focused on providing solutions and inspiration.

Brand Values

• •Practicality and Problem-Solving
• •Child-Centricity
• •Community and Shared Experience
• •Authenticity and Relatability
• •Creativity and Fun

Best Practices

• •Continue to leverage Jacky's personal narrative to build authenticity and trust, framing marketing messages from her perspective whenever possible.
• •Use inclusive language like "we" and "us" to foster a sense of community, making the brand feel like a shared resource.
• •Prioritize helpful content by creating and sharing recipes, lunchbox ideas, and parenting hacks, with the primary goal of solving problems for parents.
• •Maintain a positive and encouraging tone, using upbeat and supportive language, and avoiding overly corporate or salesy jargon.
• •Be transparent and responsive by openly and honestly addressing customer service issues and stock availability to maintain trust and goodwill.

Social Perception

Generally positive among mothers seeking creative and practical lunch solutions, seen as a helpful resource and provider of a quality product. However, negative perception arises from product availability and customer service issues, potentially damaging reputation.

Copy Examples

• •Say Goodbye to Soggy Sandwiches and Hello to Happy Lunchtimes. Tired of your kids' lunch turning into a jumbled mess? The SnackiBox keeps everything fresh, separate, and leak-proof. Lunchtime just got a whole lot easier (and more fun!).
• •The Lunchbox Designed by a Mom, for Moms. I get it. Picky eaters, rushed mornings, and the endless search for a lunchbox that *actually* works. That's why I created the SnackiBox. It's the practical, durable, and easy-to-clean solution I always wished I had.
• •Turn 'I'm Not Hungry' into 'What's for Lunch Tomorrow?' With our fun and colorful SnackiBox and creative accessories, you can transform everyday lunches into exciting meals. Watch as your little ones discover the joy of healthy, fun food.
• •More Than a Lunchbox, It's a Community. Join thousands of parents on our Instagram and TikTok @schoolsnackexpress for daily inspiration, recipes, and lunchbox hacks. Share your creations and be part of the SnackiBox family!
• •Lightweight, Leak-Proof, and Ready for Adventure. From the classroom to the playground, the SnackiBox is the perfect companion for your child's day. It's tough enough for any adventure and light enough for little hands to carry.