Brand Tone

Approachable, encouraging, and slightly playful, using humor and relatable language, while maintaining authority and trustworthiness by emphasizing quality and health benefits.

Brand Values

• •Health and Wellness
• •Quality Ingredients
• •Taste without Compromise
• •Support for Active Lifestyles
• •Convenience

Best Practices

• •Embrace Playful Confidence: Continue using witty and engaging copy, especially in product names and social media captions, to maintain an approachable feel.
• •Lead with the "Why": Always connect the product features to the customer's needs and values, whether it's achieving fitness goals, saving time, or enjoying a guilt-free treat.
• •Keep it Real and Relatable: Use a conversational tone that speaks directly to the customer's challenges and aspirations. Avoid overly technical jargon.
• •Highlight the "No-Nonsense" Promise: Consistently reinforce the brand's commitment to quality by mentioning what's not in their products (no refined sugar, no preservatives, no MSG).
• •Leverage Social Proof: Continue to feature customer testimonials and press mentions to build trust and validate the brand's claims about taste and quality.

Social Perception

Snack Guru is perceived as a reliable and high-quality brand for healthy snacks in Singapore, recognized as a go-to option for paleo-friendly and high-protein treats, and a pioneer in the local healthy snacking scene due to its focus on quality ingredients and a no-nonsense approach.

Copy Examples

• •Fuel your gains the delicious way. Our Rosemary Citrus Turkey Jerky is packed with the protein you need to crush your next workout. No excuses, just results.
• •Stuck in back-to-back meetings? Don't let hunger derail your day. Our Garlic Jalapeño Pork Jerky is the perfect, mess-free snack to keep you sharp and satisfied.
• •Who says healthy has to be boring? Indulge in our Japanese BBQ Beef Jerky and treat your taste buds to a flavor explosion, without the guilt. #SnackSmarter
• •Finding paleo snacks that actually taste good can be a challenge. We get it. That's why we created a whole range of jerky that's delicious, nutritious, and 100% paleo-approved.
• •Life's too short for bad snacks. Upgrade your pantry with Snack Guru and discover how delicious healthy eating can be. Your body (and your taste buds) will thank you.