Tono de Marca

irreverent, sarcastic, provocative, humorous, anti-corporate, non-conformist

Valores de Marca

• •Freedom of Expression
• •Anti-Establishment
• •Humor and Satire
• •Individuality

Mejores Prácticas

• •Embrace the Edge: Don't shy away from sarcasm and wit. The brand's strength is its unapologetic voice. Watering it down would alienate the core audience.
• •Keep it Simple and Direct: The copy should be as straightforward and punchy as the t-shirt designs. Avoid corporate jargon, flowery language, and anything that sounds like a traditional sales pitch.
• •Use Humor as a Weapon: The humor should be sharp, and often, a little dark. It's the primary tool for connecting with the audience and should be present in product descriptions, emails, and any other customer-facing text.
• •Focus on the "Why," Not Just the "What": The customer isn't just buying a t-shirt; they are buying an attitude. The copy should reflect this by focusing on the feeling of rebellion, humor, and individuality the shirt provides.
• •Be Confident and Defiant: The tone should never be apologetic. The brand knows its humor isn't for everyone and should lean into that exclusivity. Statements should be bold and declarative, reinforcing the brand's anti-establishment values.

Percepción Social

Likely perceived by its target audience as bold, funny, and authentic, appealing to those who want to make a statement and appreciate its 'twisted' sense of humor. Others might perceive it as overly offensive or juvenile, a polarization the brand seems to embrace.

Ejemplos de Copy

• •Warning: May cause pearl-clutching. Our new tee is here to separate the easily offended from those with a personality. Wear it at your own risk. Or, better yet, to your next family gathering.
• •Your boss wouldn't approve. Your mother wouldn't understand. And that's exactly the point. Shop the tees that say what you're thinking.
• •Tired of the political circus? Us too. This shirt won't fix anything, but at least you can look good while everything burns. A perfect, comfortable blend of cotton and nihilism.
• •New Tees That Are Probably a Bad Idea.
• •We're not here to win awards or make friends. We're here to print the things you wish you could say out loud. Welcome to Snackbar Tees. Try not to get fired.