Brand Tone

sentimental, heartfelt, and celebratory

Brand Values

• •Celebration of Milestones
• •Personalization and Uniqueness
• •Emotional Connection
• •Quality

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words that trigger nostalgia, love, and joy. Instead of "Buy a star map," try "Relive your most magical night."
• •Use Storytelling Language: Frame every product as a part of a larger narrative. Use phrases like "Your story," "The journey began," "A tribute to," and "Celebrate the moment."
• •Be Inclusive and Relatable: Showcase a diverse range of occasions and relationships (couples, families, friends, pet owners) to widen your audience appeal. User-generated content is excellent for this.
• •Maintain a Warm and Gentle Voice: Avoid aggressive sales tactics or overly trendy slang. The tone should feel like a recommendation from a caring friend—gentle, sincere, and encouraging.
• •Ensure Visual and Textual Harmony: Your images and videos should match your heartfelt tone. Use soft lighting, clean aesthetics, and show products in cozy, personal spaces. The text should complement this visual warmth, not clash with it.

Social Perception

Customers perceive personalized gifts as deeply meaningful and emotionally resonant, often evoking strong reactions. The brand successfully uses social media to reinforce its products' role in family stories. However, the discrepancy between the social media handle (snaazzystore) and the website (artloova.com) could cause confusion and negatively impact trust.

Copy Examples

• •Remember the night the stars aligned just for you? ✨ Capture that perfect moment with a custom star map. The perfect way to say 'I love you' then, now, and forever. #LoveStory #AnniversaryGift #TheNightWeMet
• •From your first home to the city where your family grew. Our personalized city maps turn a place into a memory. Build your family's story, one landmark at a time. 🏡 #FamilyKeepsake #PersonalizedGift #HomeIsWhereTheHeartIs
• •Skip the chocolates this year. Give them the stars instead. Create a unique map of the night you met, your first kiss, or your wedding day. A gift that shows your love is written in the stars. #ValentinesGift #StarMap #UniqueGift
• •Forever in our hearts, and now forever in our home. ❤️ Honor the furry friend who left paw prints on your heart with a beautiful memorial portrait. A timeless tribute to your most loyal companion. #PetMemorial #BestFriend #RainbowBridge
• •Every love story is unique. Every family has its journey. At Snaazzy Store, we turn your most precious memories into beautiful art. What moment will you capture? #CelebrateLove #CustomGifts #MakingMemories