Brand Tone

Wonder and Fascination, Elegant and Unique, Personal and Connecting, Slightly Educational/Informative

Brand Values

• •Appreciation for the Cosmos
• •Connection
• •Beauty and Aesthetics
• •Uniqueness and Individuality
• •Curiosity and Wonder
• •Quality/Craftsmanship

Best Practices

• •Focus on the feeling of wearing something meaningful and symbolic of something vast and beautiful.
• •Avoid overly technical jargon unless explaining a specific feature, and focus on the beauty and unique appeal of the jewelry.
• •Use inclusive language that makes them feel part of a community of stargazers and dreamers ("For those who look up," "If you've ever marveled at the night sky...").
• •Authenticity builds trust and resonates with customers looking for more than just a product.
• •Emphasize the craftsmanship and care put into each handmade bracelet to address quality concerns.

Social Perception

Bracelets are beautiful, accurate representations of the solar system, and appreciated as unique items, attractive, thoughtful gifts, especially for those interested in space or science. Often described as conversation starters.

Copy Examples

• •Wearable tribute to the cosmos.
• •Brings the entire solar system on your wrist.
• •Handmade bracelet is a one-of-a-kind beauty.
• •Beautiful and mysterious region of space.
• •Spectacular solar style.