Tono de Marca

aspirational, technical, and community-oriented

Valores de Marca

• •Customization and Individuality
• •Quality and Performance
• •Value
• •Passion for the Lifestyle

Mejores Prácticas

• •Lead with the Lifestyle, Support with the Specs: Start with aspirational and exciting language that speaks to the rider's dream. Follow up with hard, technical details (like aluminum grades) to build trust and prove the quality you claim.
• •Turn Customers into Brand Ambassadors: Continue prioritizing User-Generated Content. Actively encourage customers to share photos with a specific hashtag, and feature them prominently. This reinforces the "community" value and provides authentic social proof.
• •Maintain a Consistent Technical Lexicon: Always use the same terms for your materials and processes (e.g., "7050 T6 aircraft aluminum," "CNC-machined hubs"). This consistency reinforces expertise and product quality.
• •Be Transparent and Proactive in Communication: Address the negative perceptions head-on. Create a detailed FAQ or blog post addressing production times and the certification process for different countries. Transparency, especially regarding delivery delays, can mitigate customer frustration.
• •Adapt the Tone for the Platform, Not the Values: The tone can be more technical on the website and more energetic on TikTok, but the core values—Customization, Quality, and Passion—must be present in all communications. The message should be adapted, but the brand's soul should remain consistent.

Percepción Social

The social perception of SM WORKS is polarized. Positively, the brand is seen as a provider of high-quality, stylish, and customizable wheels at a competitive price point, with a loyal community. Negatively, there are frustrations regarding extended delivery times and allegations concerning technical certifications, leading to some distrust.

Ejemplos de Copy

• •Your bike. Your rules. Your look. Stop dreaming and start building. Our 100% custom wheelsets are engineered for your ride and designed by you. Tap the link in bio to start creating in the configurator. #SMWorks #Supermoto #CustomWheels #Enduro
• •Precision in every rotation. Built from high-grade 7050 T6 aircraft aluminum and CNC-machined for a perfect fit, SM WORKS wheels aren't just an upgrade—they're the heart of your build. Experience unrivaled performance and durability.
• •The custom Supermoto lifestyle is closer than you think. Get an unbeatable price-performance ratio on fully configurable wheelsets designed to make your bike stand out. Your dream build is ready. Are you? #SMWorksWheels #BikeLife #SupermotoLifestyle
• •It's all in the details. Our PRO wheelset features CNC-machined 6061 T6 aluminum hubs, reinforced stainless steel spokes, and lightweight aluminum nipples, all anodized in your choice of color. Built to perform, designed to impress. #BuiltNotBought #MotorcycleParts #SMWorks
• •Black on black? ◼️ Or loud and proud? 🟧 What's your combo? Build yours. Link in bio. #supermoto #bikeporn #custombuild #smworks