Brand Tone

Informative and Solution-Oriented, Innovative and Modern, Reassuring and Trustworthy, Direct and Benefit-Driven

Brand Values

• •Well-being and Health: Prioritizing a pain-free life for their customers.
• •Innovation: Seeking new ways to provide comfort and address pain.
• •Quality and Efficacy: Offering premium products that deliver tangible results and correct the root cause of pain.
• •Customer Satisfaction: Ensuring a positive customer experience with guarantees and support.
• •Accessibility: Aiming to help everyone, regardless of age or lifestyle, achieve better daily comfort.

Best Practices

• •Focus on Empathy and Solutions: Always address the customer's pain points with understanding and clearly communicate how the products provide a solution and improve their quality of life.
• •Highlight Innovation and Root Cause Correction: Consistently emphasize that Alivio Premium offers advanced solutions that target the underlying cause of pain, rather than just temporary relief, aligning with the "future of well-being" message.
• •Maintain a Reassuring and Trustworthy Voice: Use confident language, back up claims with product features, and reiterate guarantees to build trust and assure customers of the premium quality and effectiveness.
• •Use Clear, Direct, and Benefit-Oriented Language: Avoid jargon and focus on the tangible benefits customers will experience (e.g., "pain-free days," "improved mobility," "lasting comfort").
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts (including TikTok scripts), or email marketing, the core message of caring, innovation, and effective pain relief should be uniform, adapting the delivery style slightly for each platform's audience.

Social Perception

The marketing suggests a perception of the brand as a provider of effective solutions for foot pain. For products like chairs and other comfort-oriented items, there's a perception of offering comfort, quality, and good value. There is a general awareness of "Alivio" in contexts related to pain relief products, including topical patches and therapeutic gels.

Copy Examples

• •Fique livre da dor, sem comprimidos (Get pain-free, without pills)
• •Bem-vindo ao futuro inovador do bem-estar! (Welcome to the innovative future of well-being!)
• •Satisfaction guaranteed.
• •Alivio Premium offers advanced solutions that target the underlying cause of pain, rather than just temporary relief.
• •Corretor de Joanetes (bunion corrector)