Brand Tone

Enthusiastic and Positive, Empathetic and Solution-Oriented, Approachable and Friendly, Confident and Reassuring, Trendy and Fashion-Conscious

Brand Values

• •Convenience & Time-Saving
• •Affordability & Value
• •Quality & Professional Results
• •Self-Care & Empowerment
• •Nail Health

Best Practices

• •Keep it Positive and Upbeat: Use enthusiastic and optimistic language. Focus on the joy and satisfaction of having beautiful nails.
• •Emphasize Ease and Speed: Continuously highlight how quick and simple the products are to use, appealing to busy lifestyles.
• •Show, Don't Just Tell (with a Relatable Voice): Incorporate user-generated content, testimonials, and relatable scenarios. Speak like a helpful friend sharing a great beauty hack.
• •Focus on Value and Salon-Quality Results: Reinforce the idea of achieving professional, long-lasting manicures affordably.
• •Be Consistent Across All Channels: Ensure the friendly, empowering, and solution-oriented tone is maintained from the website to social media posts, emails, and customer service interactions. Develop simple tone of voice guidelines for anyone creating content.

Social Perception

Positive (among users), Practical Solution Provider, Community-Oriented (potentially), Slight Ambiguity due to External Review

Copy Examples

• •Headline: Bye Bye, Salon Bills! Hello, Stunning Nails in Minutes! ✨ #MesOnglesEtMoi Body: Get that flawless, long-lasting gel manicure you love, without the salon wait or price tag. Our easy-to-apply gel nail strips give you professional results at home in under 10 minutes. Ready for your nail glow-up?
• •Headline: Busy Schedule? Your Perfect Manicure is Now a 10-Minute Affair! 💅 Body: We get it, life’s hectic! That’s why MesOnglesEtMoi delivers salon-quality nails that fit *your* schedule. Gorgeous, durable, and oh-so-easy – because you deserve beautiful nails, effortlessly.
• •Headline: Fall in Love with Your Nails Again (and Again!) 😍 Body: Discover the joy of stunning, damage-free manicures that last for weeks! Our gel nail strips are designed for a perfect fit and an even more perfect finish. Join thousands of happy hands! #MesOnglesEtMoiBeauty
• •Headline: Your Secret to Salon-Perfect Nails? It’s Right Here. 😉 Body: Shhh... want to know how to get those just stepped out of the salon