Brand Tone

Empowering, Passionate, Inclusive, Informative, Friendly

Brand Values

• •Quality
• •Inclusivity
• •Empowerment
• •Passion for Beauty
• •Customer Satisfaction
• •Natural Beauty Enhancement

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (Empowering, Passionate, Inclusive, Informative, Friendly) with examples of 'do's and don'ts' for language, specific words to use/avoid, and sentence structure. This ensures everyone creating content is aligned.
• •Always Lead with Value and Empowerment: Frame product benefits around how they make the customer feel (confident, radiant, skilled) rather than just focusing on features. Connect product use to self-expression and celebrating individuality.
• •Incorporate Silvia Matheus's Passion: Weave in the founder's story, her passion for beauty, and her direct involvement where appropriate. This adds authenticity and a personal touch that aligns with the brand's origin.
• •Maintain Inclusivity in Language and Imagery: Consistently use language that speaks to 'all skin types and tones.' Ensure visuals (if applicable to copy direction) reflect this diversity. Avoid jargon that might alienate parts of the audience.
• •Be Informative and Helpful, Not Just Salesy: Balance promotional content with genuinely useful tips, tutorials, and advice. This reinforces the brand as a knowledgeable and supportive resource, building trust and reflecting the informative aspect of the established tone.

Social Perception

Positive for product quality, appreciation for founder's expertise, and engaged online community. Address potential brand confusion with other 'SM Beauty' entities.

Copy Examples

• •Headline (New Product Launch): Unlock Your Radiance. Introducing [Product Name] – Beauty for Every Story, Every You. Body: At SM The Beauty, we believe makeup is a celebration of your unique brilliance. Our new [Product Name] is crafted with passion and the highest quality ingredients to not just enhance your features, but to empower the confidence that shines from within. Discover the difference quality makes. For all skin, for all tones, for all of you.
• •Social Media Post (Instagram - Product Focus): Feel that glow? ✨ Our [Product Name] serum is more than skincare; it's a daily dose of self-love. Packed with [Key Ingredient 1] and [Key Ingredient 2], it’s designed by Silvia Matheus to bring out your skin's natural vibrancy. Ready to embrace your beautiful? Tap to shop! #SMTheBeauty #EmpoweredBeauty #SkincareLove #InclusiveBeauty
• •Email Subject Line (Tutorial Promotion): Silvia's Secret to [Specific Look, e.g., Flawless Evening Eyes] is Inside! Email Body Snippet: Hi [Customer Name], Ever wondered how to achieve that perfect [Specific Look]? Silvia Matheus is sharing her passion and pro tips in our latest tutorial! Learn how to use [Product 1] and [Product 2] to create a look that’s uniquely you. Because at SM The Beauty, we’re all about empowering you with the skills and high-quality products to express your inner artist. Watch now and get inspired!
• •Website Banner (Brand Message): SM The Beauty by Silvia Matheus: Quality Makeup. Confident You. Beauty Inclusively Designed.
• •Facebook Ad (Community Focus): Join the SM The Beauty family! ❤️ We’re more than just a beauty brand; we’re a community passionate about high-quality, inclusive products that make you feel incredible. Share your looks, get inspired, and discover the joy of makeup designed for YOU by Silvia Matheus. Learn more and shop our collection: [Link] #SMTheBeautyCommunity #PassionForBeauty #MakeupForAll