Brand Tone

Friendly and Approachable, Personal and Caring, Enthusiastic and Passionate, Helpful and Customer-Oriented

Brand Values

• •Personalization
• •Handmade Quality
• •Meaningful Gifting
• •Customer Satisfaction
• •Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, caring) and provide examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "We" Frequently: Address the customer directly ("you") to create a personal connection, and use "we" to represent the friendly, human side of the S M Studios team.
• •Inject Personality and Passion: Don't be afraid to let enthusiasm for your products shine through. Use positive and emotive language that reflects the joy of creating and gifting.
• •Keep it Clear and Simple: While being friendly, ensure the copy is easy to understand, especially when explaining personalization options or product details. Avoid overly complex jargon.
• •Engage and Interact Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Personalize responses where possible to reinforce the caring aspect of the brand.

Social Perception

Positive, Appreciative of Customization, Seen as a Go-To for Gifts, Supportive of Small Business

Copy Examples

• •Instagram Post (New Product): "Say hello to our newest obsession! ✨ We’ve been lovingly crafting these personalized [Product Name] and can’t wait for you to make them your own. Perfect for [Occasion/Use] or just because! What will yours say? #HandmadeWithLove #SMStudiosUK #PersonalisedGifts"
• •Website Product Description: "Looking for a gift that truly speaks from the heart? Our handmade [Product Name] is crafted with care, just for you. Personalize it with a name, a special date, or a message that will make them smile. Let's create something beautiful together!"
• •Email Marketing (Promotion): "Spoil someone special (or yourself!) 🎉 For a limited time, get [Discount]% off our entire range of personalized treasures. Each piece is handmade with passion, right here at S M Studios. Find your unique gift today!"
• •Instagram Story (Behind the Scenes): "Just a little peek at the magic happening in the studio today! 🤫 So much love and care goes into every single order. What are we creating for you this week? #StudioLife #HandmadeJourney #PersonalisedPerfection"
• •Facebook Ad (Targeting Gift Shoppers): "Tired of the same old gifts? 🎁 Discover S M Studios for unique, handmade, and personalized presents that they'll cherish forever. From custom mugs to bespoke keyrings, add that personal touch that makes all the difference. Shop now and give a gift with meaning!"