Brand Tone

Innovative & Modern, User-Centric & Approachable, Quality-Oriented, Global & Community-Focused, Enthusiastic & Lifestyle-Oriented

Brand Values

• •Innovation
• •Quality & Reliability
• •User Satisfaction
• •Accessibility & Ease of Use
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document SMPO's specific tone, language style (e.g., use of industry jargon, level of formality), and key messaging points. Share this with anyone creating content.
• •Focus on User Benefits & Experience: Consistently highlight how SMPO products improve the vaping experience (e.g., "silky and smooth DL vaping experience," "satisfyingly cool sensation," "easy to carry around").
• •Showcase Innovation with Clarity: When discussing new technology or features, explain them in terms of user benefit rather than just technical specifications. For instance, "CRUX Dry-heating Protection Tech...bring the safest and most secure vaping experience."
• •Maintain a Positive and Engaging Dialogue: In social media interactions and customer service, reflect the enthusiastic and community-focused aspects of the brand. Use welcoming language and encourage user-generated content.
• •Visual Consistency: Ensure that all visuals (product shots, lifestyle images, social media graphics) align with the modern, sleek, and quality-oriented image of the brand.

Social Perception

Positive: Customers generally perceive SMPO as a provider of good quality, stylish, and user-friendly vape products. Innovative: SMPO is recognized for introducing new features. Good Value: the combination of design, performance, and features often leads to a perception of good value for money.

Copy Examples

• •Headline: Elevate Your Vape. Experience SMPO. Body: Discover the perfect blend of innovative design and satisfying flavor. SMPO delivers a premium vaping experience, crafted for your enjoyment. Explore our latest collection. Tone: Sophisticated, Quality-Focused
• •Headline: Your Journey, Your Vape. SMPO Makes it Easy. Body: New to vaping or looking for an effortless experience? SMPO offers sleek, user-friendly devices designed for satisfaction from the first puff. Find your flavor today. Tone: Approachable, User-Centric
• •Headline: Beyond the Cloud: Innovation in Every Puff. Body: At SMPO, we're constantly pushing the boundaries of vaping technology. From leak-proof pods to all-day battery life, experience the difference innovation makes. Tone: Innovative, Confident
• •Headline: Join the Global SMPO Family! Body: Thousands worldwide choose SMPO for a superior vape. Share your moments, discover new flavors, and be part of a community that celebrates a premium lifestyle. #SMPOvape Tone: Community-Focused, Enthusiastic
• •Headline: Sleek Design. Powerful Performance. Pure Satisfaction. Body: SMPO vapes aren't just about looking good—they're about feeling great. Enjoy rich flavors and reliable performance with every device. What’s your SMPO moment? Tone: Lifestyle-Oriented, Modern