Brand Tone

Youthful, energetic, and community-focused, speaking directly to the enthusiast with informal, benefit-driven language. It prioritizes style, performance, and belonging to a group over formal specifications.

Brand Values

• •Customization and Identity
• •Quality within the Scene
• •Community Engagement
• •Accessibility and Speed
• •Value for Money

Best Practices

• •Use Enthusiast Language: Incorporate slang and terms common in the Supermoto community (e.g., "shred," "glow-up," "dialed in"). Maintain an energetic and passionate tone.
• •Lead with Visuals, Support with Copy: Your product is highly visual. The copy should complement the image or video, focusing on the feeling and benefit (style, strength, identity) rather than just listing technical specs.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos of their bikes with SMParts products. Reposting this content reinforces community values and provides authentic social proof.
• •Be Emoji-Forward: Use emojis strategically in social media posts, emails, and even on the website to maintain a youthful and visually engaging tone. The motorcycle ( ), fire (), and rock-on ( ) emojis fit the brand well.
• •Keep it Direct and Action-Oriented: Use strong, clear calls-to-action. Phrases like "Shop the Drop," "Build Yours Now," and "Grab Yours" are more effective for this audience than passive language.

Social Perception

SMParts is perceived as a trendy, go-to source for stylish Supermoto customizations. Customers, likely young enthusiasts active on platforms like TikTok and Instagram, view the brand as a means to achieve a specific aesthetic for their bikes, valuing the vibrant colors and perceived quality of CNC-milled parts. The brand is seen as being "by enthusiasts, for enthusiasts," understanding the specific desires of the Supermoto community.

Copy Examples

• •Your Bike, Your Rules. Stop dreaming, start building. Our 100% custom wheelsets are CNC-machined from 7050 aircraft-grade aluminum to give you the look you want and the strength you need. What color combo are you choosing? #SMParts #Supermoto #CustomBike #KTM #Husqvarna
• •UNLEASH YOUR STYLE. From custom wheelsets to anodized accessories, find everything you need to make your bike one of a kind. Fast shipping on all orders.
• •SMParts "GRIP & RIP" CNC Lever Set. Feel the difference with every pull. Our CNC-milled levers aren't just about killer looks—they're about perfect control. Made from robust 6061 T6 aluminum for ultimate feedback and durability. Easy to install, hard to miss. Drop them in your cart and elevate your ride.
• • FLASH SALE! 25% Off All Green Parts This Weekend Only!
• •(Fast-paced video showing a stock bike, then quick cuts of SMParts boxes being opened, parts being installed, and the final customized bike doing a wheelie) On-screen text: Stock vs. SMParts Build. Wait for the glow-up! Hashtags: #supermoto #bikelife #custombuild #smparts #tuning