Brand Tone

authentic, serene, and educational

Brand Values

• •Connection to Nature
• •Mindfulness and Presence
• •Artisanal Craftsmanship
• •Education and Community
• •Authenticity

Best Practices

• •Always Speak from the Artist's Voice: The personal, authentic voice of Sharron Mountain is a core strength of the brand. Copy should reflect her passion for nature, education, and mindfulness.
• •Incorporate Sensory Language: Use descriptive words that evoke the textures, colors, and feelings of the Blue Mountains to reinforce the brand's connection to its inspiration.
• •Emphasize 'Slow' and 'Handmade': Consistently highlight the artisanal nature of the products, contrasting with mass-produced alternatives. Use phrases like "small-batch," "handcrafted," and "made with intention."
• •Focus on the 'Why' Behind the 'What': Don't just sell a mug; sell a moment of mindfulness. Don't just announce a workshop; announce an opportunity to reconnect with creativity. Explain the inspiration and purpose behind each product and service.
• •Maintain a Calm and Inviting Tone: The language should always feel welcoming and serene. Avoid aggressive sales tactics or overly trendy slang that would feel out of place with the brand's established identity. The tone should be consistently educational and inspiring.

Social Perception

a high-quality, artisanal brand deeply rooted in its local environment and the personal vision of its creator. The brand is perceived as genuine and committed to the artistic and educational aspects of ceramics. The focus on workshops and community involvement further strengthens this perception of being an inclusive and welcoming brand.

Copy Examples

• •Start your morning with a moment of calm. Our new mugs, inspired by the morning mist over the Blue Mountains, are designed to bring a little piece of nature's serenity to your daily ritual. Hold a piece of the mountains in your hands. #smountainceramics #handcrafted #bluemountainsartist #mindfulmornings
• •Reconnect with your creative side. Join our weekend ceramic workshop and discover the joy of working with clay in our peaceful Faulconbridge studio. No experience necessary, just a willingness to create. Limited spots available. Book yours via the link in our bio. #ceramicsworkshop #bluemountains #creativeescape #learnpottery
• •S.Mountain Ceramics is more than just pottery; it's a reflection of a life lived in harmony with nature. Each piece is handcrafted by Sharron Mountain, an artist and educator whose work is a love letter to the rugged beauty of the Blue Mountains. From our studio to your home, we bring you functional art that invites a moment of quiet contemplation.
• •Gather your loved ones around a piece that tells a story. This serving bowl, with its earthy tones and organic form, is inspired by the textured landscapes of our mountain home. Perfect for sharing meals and creating memories. Each bowl is unique, a testament to the beauty of slow, handmade craftsmanship. #functionalart #handmadetableware #ceramics #australianmade
• •Subject: A moment of peace from our studio to you. Hi [Name], This week in the studio, the soft winter light has been inspiring new forms and glazes. We believe in the power of handmade objects to bring joy and presence to everyday life. Explore our latest collection of tableware, designed to help you savor the small moments. [Link to collection] Or, if you're feeling called to create, join us for an upcoming workshop. [Link to workshops]