Brand Tone

friendly, enthusiastic, personal, and appreciative

Brand Values

• •Quality & Craftsmanship: They emphasize their products are handmade in small batches with the finest ingredients, free from artificial colors, flavorings, or preservatives.
• •Resilience & Passion: The founder's personal story of overcoming challenges and turning a passion into a business is a core part of the brand narrative.
• •Customer Connection & Community: S'more'a'licious actively engages with its audience, values their feedback, and aims to create a 'squishy happiness' experience.
• •Inclusivity: Offering gluten-free, dairy-free, halal, and vegan options demonstrates a commitment to catering to diverse dietary needs.
• •Joy & Indulgence: The brand focuses on providing luxurious and delightful treats that bring happiness and create 's'more memories.'

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for your products shine through in your language. Use exclamation points appropriately and positive adjectives.
• •Maintain a Personal Touch: Share behind-the-scenes glimpses, tell your brand's story, and address your audience directly and informally (e.g., using 'you,' 'we,' and first names when appropriate).
• •Show Appreciation: Regularly thank your customers and community for their support. Respond to comments and messages in a friendly and grateful manner.
• •Use Playful and Evocative Language: Words like 'squishy,' 'fluffy,' 'gooey,' 'delicious,' 'luxurious,' and 'magic' can help convey the indulgent and joyful nature of your products.
• •Encourage Interaction: Ask questions, run polls, and invite user-generated content to foster a sense of community and make your audience feel involved.

Social Perception

S'more'a'licious is perceived as a high-quality, artisan confectionery brand offering unique and delicious marshmallow products. Customers view the brand as personal and engaging, with a founder who is passionate and appreciative. The awards and recognition from figures like Theo Paphitis contribute to a perception of credibility and success. They are seen as a small business with a strong growth trajectory and a loyal customer base.

Copy Examples

• •Feeling those midweek slumps? Our handmade, fluffy marshmallows are the perfect 'pick-me-up' treat! Which flavour will you dive into first? #Smorealicious #HandmadeHappiness
• •From a lockdown passion project to award-winning treats! ✨ We pour our hearts (and the finest ingredients!) into every S'more'a'licious kit. Taste the love! #SupportSmall #GourmetMarshmallows
• •Ready to make some s'more memories? Our luxurious toasting kits have everything you need for an unforgettable, gooey experience. Perfect for date nights or family fun! 😉 #SmorealiciousToast #CreatingMoments
• •Don't just take our word for it! Our customers say our marshmallow fluff is 'insanity' in a jar! 😍 Spread it, dollop it, or just eat it with a spoon (we won't judge!). #FluffYeah #CustomerLove
• •Big news, marshmallow lovers! We're so excited to share [mention a new product/award/event] with our amazing S'more'a'licious family! Thank you for being on this squishy adventure with us! 💖 #SweetSuccess #MarshmallowMagic