Brand Tone

friendly, enthusiastic, personal, and appreciative. It combines a sense of luxury and indulgence with fun and accessibility

Brand Values

• •Quality & Craftsmanship: Emphasis on handmade, small-batch products using the finest ingredients, free from artificial additives.
• •Joy & Indulgence: Providing luxurious and delightful treats that create happiness, memorable experiences ("s'more memories"), and a sense of pampering.
• •Customer Connection & Community: Actively engaging with their audience, valuing feedback, and fostering a sense of family and shared enjoyment. They encourage user-generated content by asking customers to share their creations.
• •Resilience & Passion: The founder's journey of overcoming personal challenges and building a business from a passion project is a core narrative.
• •Gifting & Celebration: Positioning their products as perfect gifts for various occasions and a way to elevate celebrations.
• •Inclusivity: Offering gluten-free, dairy-free, halal, and some vegan options demonstrates a commitment to catering to diverse dietary needs.

Best Practices

• •Embrace Warmth and Enthusiasm: Use positive, inviting language. Let the passion for the products (e.g., "delicious," "luxurious," "handcrafted with love") shine through.
• •Be Personal and Authentic: Share the founder's story and behind-the-scenes glimpses where appropriate to build connection. Address the audience directly and maintain a friendly, approachable demeanor in communications.
• •Use Evocative and Sensory Language: Words like "squishy," "gooey," "fluffy," "velvety," "decadent," and "irresistible" help customers imagine the experience of enjoying the products.
• •Highlight Quality and Craftsmanship: Consistently mention "handmade," "gourmet," "finest ingredients," and "small-batch" to reinforce the premium nature of the products.
• •Encourage Interaction and Share Customer Love: Actively engage with comments, run polls, and share user-generated content to build community and show appreciation for customers. Use phrases like "Share your #Smorealicious moments."

Social Perception

high-quality, artisan confectionery brand offering unique, delicious, and indulgent products. Customers view the brand as personal, engaging, and passionate

Copy Examples

• •Instagram Post (Image: Luxurious s'mores kit beautifully arranged): Ready to elevate your evenings? ✨ Our Luxurious S’mores Kit is packed with handmade gourmet marshmallows and the finest Belgian chocolate, creating moments of pure, gooey indulgence. Perfect for cozy nights in or as a delightful gift. Who are you sharing your #Smorealicious moment with? 🔥 #GourmetSmores #LuxuryTreats #HandmadeHappiness #GiftIdeas
• •Facebook Post (Image: Family laughing while making s'mores): Making memories, one squishy s'more at a time! 🥰 Our family-run business pours love and the best ingredients into every kit, so you can share joy and deliciousness. From our kitchen to yours – experience the S’more’a’licious difference! Shop now via the link in bio! #SmoreLove #FamilyFun #HandmadeGoodness #CreatingMemories
• •TikTok Video (Short, engaging video of marshmallow toasting ASMR, then biting into a s'more): Sound on for ultimate squish! 🔊 Obsessed with this perfect marshmallow toast. That S’more’a’licious crunch though… 🤤 #Smores #ASMRfood #MarshmallowMagic #TikTokMadeMeBuyIt #GourmetTreats
• •Email Newsletter Subject: A Little Box of Happiness, Just For You (or Them!): Hello [Customer Name], looking for the perfect treat to brighten your day or surprise someone special? Our award-winning, handcrafted s'mores kits and gourmet marshmallows are made with passion and the finest ingredients. Indulge in a little luxury – you deserve it! Click here to explore our delicious collection and find your new favorite. [Link to website] #SweetTreats #Artisan #IndulgeYourself
• •Website Homepage Banner: Experience S'more Happiness. ✨ Discover Award-Winning Luxurious S’mores Kits & Handmade Gourmet Marshmallows. Crafted with love in the UK & Ireland for your ultimate indulgence. Perfect for gifting, parties, or a cozy night in. [Shop Now Button]