Brand Tone

Friendly and Relatable, Youthful and Trendy, Confident and Reassuring, Empathetic, Fun and Playful, Community-Focused

Brand Values

• •Quality and Durability
• •Affordability
• •Style and Trend-Consciousness
• •Practicality and Comfort
• •Customer-Centricity
• •Social Responsibility
• •Female Empowerment

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the target audience is likely younger, trend-aware, and appreciates authenticity. Use language, references (like current TikTok trends or common frustrations), and a level of informality that resonates with them. Avoid overly corporate or stiff jargon.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of just saying "titanium earrings," explain why that's good: "Our titanium earrings are super kind to sensitive skin and 100% waterproof – so go ahead, live your life without the green tinge!" Connect with their pain points (tarnish, irritation, losing earrings) and offer Smoothie London as the answer.
• •Be Genuinely Enthusiastic and Positive: Let the passion for the products and the brand shine through. Use positive and energetic language. Words like "love," "obsessed," "cute," "sparkle," "perfect," "favorite" are common in their existing content and customer reviews, reflecting this enthusiasm.
• •Incorporate a Storytelling Element: Share the "why" behind the brand – the founder's frustration with existing jewelry, the desire to create something better and more affordable. This builds connection and makes the brand more relatable. Highlighting the "female-founded" and "small business" aspects also adds to this narrative.
• •Maintain a Consistent Voice Across All Platforms (with Nuances): While the core tone should be consistent, adapt slightly for each platform. TikTok might allow for more humor and very casual language, while an email newsletter might be slightly more polished (but still friendly). The underlying values and personality should always be recognizable. Regularly review content to ensure it aligns.

Social Perception

Trusted for Quality, Fashionable and Trendy, Good Value for Money, Responsive and Engaging, A Go-To for Sensitive Ears, Supportive of Small Business

Copy Examples

• •Instagram Post (Image: Stylish ear stack with colorful huggies): Tired of earrings that ghost you after a few wears? 👻✨ Our huggies are here to stay (and slay!). Waterproof, tarnish-free, and cute-approved for your daily adventures. Stack 'em up, live 'em up! #SmoothieLondon #EverydayBling #EarParty
• •TikTok Video (Transition showing before: tarnished earring, after: shiny Smoothie London earring): Girl, don't let crusty earrings dull your sparkle! ✨ We got you. Say HELLO to happy ears with Smoothie London – quality you can see, feel, and rock 24/7. Problem solved. 😉 #JewelryUpgrade #NoMoreGreenEars #SmoothieLondonJewelry
• •Website Product Description (For a new flat-back stud collection): Meet your new BFFs for comfy, all-day (and all-night!) sparkle. Our new flat-back studs are designed for busy babes who want zero fuss and maximum style. Poke-free, hypoallergenic, and ready for anything your day throws at you. You deserve this! 💖 #SleepInStyle #HassleFreeJewelry #SmoothieLondon
• •Email Newsletter Subject Line: Your Ears Called, They Want a Smoothie London Treat! 🤫 Email Body Snippet: Hey lovely! Ready to give your ear game a serious glow-up? We've just dropped some fresh styles that are *almost* too cute to handle. Plus, they won't break the bank or turn your ears into a science experiment. Just pure, sparkly joy. Shop now and thank us later! 😉
• •Instagram Story (Poll): Weekend vibe check! ✨ What's your go-to Smoothie London stack for a Saturday out? A) Dainty & Delicate B) Bold & Bright Show us your stacks! Tag @smoothielondonjewelry! 👇 #EarStackGoals #SmoothieStyle