Brand Tone

Aspirational and results-oriented, encouraging, relatable, positive, promotional, and direct.

Brand Values

• •Efficiency
• •Convenience
• •Confidence
• •Accessibility

Best Practices

• •Focus on the "How it Feels": Instead of just listing product features, emphasize the feeling of confidence and freedom that comes with having smooth skin. Use emotive and aspirational language.
• •Maintain a Positive and Encouraging Voice: Position the brand as a supportive partner in the customer's beauty routine. Avoid language that preys on insecurities.
• •Be Transparent and Honest: Address customer concerns openly and work to build trust. Acknowledge the mix of reviews and highlight the positive experiences while demonstrating a commitment to resolving the negative ones. This can help to counteract the negative perception found in some online forums.
• •Keep it Simple and Clear: The language should be straightforward and easy to understand. Avoid overly technical jargon and focus on the practical benefits of the product.
• •Ensure Consistency Across All Channels: The aspirational and results-oriented tone should be present in everything from website copy to social media captions and customer service interactions. This creates a cohesive and recognizable brand identity.

Social Perception

Polarized; attracted by promise of easy/effective hair removal solution, but suffering from a credibility gap due to negative customer experiences, particularly concerning product efficacy and customer service.

Copy Examples

• •Effortless Radiance. The secret to long-lasting smooth skin is in your hands.
• •Tired of the endless cycle of shaving? Glide into a new routine with SmoothGlide and enjoy weeks of smooth skin. ✨ #SmoothSkin #HairRemoval #BeautyHacks
• •Our innovative epilator is designed for your busy lifestyle. Its precision head gently removes hair from the root, leaving your skin flawlessly smooth. Compact and rechargeable, it's your perfect travel companion for confidence on the go.
• •Your Smoothest Skin Awaits (Plus 20% Off!)
• •Stop hiding and start gliding. Experience the freedom of silky-smooth skin with SmoothGlide. Fast, effective, and gentle. Try it risk-free today!