Brand Tone

friendly, personal, and wholesome

Brand Values

• •Handmade Quality
• •Natural Ingredients
• •Community and Giving Back
• •Family-Oriented
• •Kindness and Sharing

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. Remind customers that Smooch by kbd started as a passion project built on kindness and a love for creating.
• •Use Relatable, Everyday Language: Keep the tone conversational and friendly. Avoid overly corporate or technical jargon. Write as if you're talking to a friend.
• •Highlight "Handmade" and "Natural": These are key differentiators. Consistently mention the natural ingredients and the handmade quality in product descriptions, social media posts, and all marketing materials.
• •Incorporate the Founder's Voice: Continue to share personal anecdotes and behind-the-scenes content from Keri. This reinforces the brand's authenticity and the "person behind the product."
• •Focus on the Sensory Experience: Use descriptive and evocative words to describe the scents and the feel of the lip balm. Words like "yummy," "bliss," "smooth," and "hydrating" align well with the existing brand voice.

Social Perception

The public perception is very positive, with customers praising the quality and effectiveness of the lip balms. The brand is seen as authentic and trustworthy due to the founder's personal story, resonating as a mom-led, handmade business. The "cute packaging and fun scents" enhance its appeal, and its presence at local markets contributes to a positive community perception.

Copy Examples

• •Your daily dose of happy lips is here! ☀️ Our handmade lip balms are crafted with love and all-natural ingredients to keep your smile soft and bright. Which Smooch scent is your go-to for a little moment of bliss?
• •From our family to yours. Discover the goodness of handmade, all-natural lip care. Made with love in Indianapolis.
• •Tired of dry, waxy lip balms? Make the switch to Smooch! Our ultra-hydrating formula with shea butter and coconut oil glides on smooth for lips that feel as good as they look. Shop our yummy scents now!
• •Say hello to your new favorite! Our [New Scent Name] lip balm is a playful blend of [ingredient 1] and [ingredient 2], perfect for adding a little sweetness to your day. 100% natural, 100% delightful.
• •A little treat for your lips is waiting inside...