Brand Tone

Playful & Vibrant, Approachable & Friendly, Confident & Empowering, Youthful & Trendy, Aspirational yet Accessible

Brand Values

• •Self-Expression & Individuality
• •Joy & Confidence
• •Quality & Craftsmanship
• •Accessibility
• •Inclusivity
• •Natural & Sustainable (Aspirational)
• •Australian Made
• •Cruelty-Free & Vegan-Friendly

Best Practices

• •Embrace Playful & Positive Language: Utilize emojis strategically (✨, 😉, 🥥, 🥭), employ exclamation points to convey excitement, and incorporate words like "amazing," "vibrant," "obsessed," and "bestie." Maintain a lighthearted and enjoyable style.
• •Focus on Feelings & Experiences: Link the fragrances to emotions, confidence, and positive life moments (e.g., "evoke memories," "boost your self-confidence," "feel amazing").
• •Be Relatable and Inclusive: Address the audience directly using "you" and "your." Adopt a friendly, conversational style. Consistently reinforce messages of inclusivity and the celebration of individual expression.
• •Highlight Key Values Consistently: Regularly reiterate core attributes such as "Australian made," "vegan," "cruelty-free," and the "long-lasting" nature of the mists, as these are significant differentiators and align with customer priorities.
• •Maintain Visual & Verbal Synergy: Ensure that the written copy harmonizes with the vibrant, youthful, and often feminine imagery used in the brand's visual identity. The language should evoke the same energetic feel as the visuals.

Social Perception

Largely Positive, Associated with Self-Care, Fun and Youthful Appeal, Giftable Quality, Emerging and Growing Brand

Copy Examples

• •Instagram Post (New Scent Launch): Hey Bestie! ✨ Get ready to meet your new obsession! Introducing [Scent Name], a vibrant burst of [Key Notes] that’s all about [Scent Vibe – e.g., chasing sunsets & good times]. Smell amazing, feel unstoppable. Tap to shop your new signature scent! #SmoochBody #NewCollection #FeelAmazing #AussieMade
• •TikTok Video Script (Short & Catchy): (Upbeat music, quick cuts of someone spritzing the mist and looking confident) Text Overlay: That feeling when your Smooch mist hits just right. Voiceover (energetic): Level up your vibe! ⬆️ Smooch Body mists. Smell incredible. All. Day. Long. Which scent are you? #SmoochBody #GetYourSmoochOn #ScentGoals #ViralScents
• •Facebook Ad (Targeting self-care): Because you deserve a little Smooch! 😉 Our Australian-made, vegan perfume mists are here to boost your mood and wrap you in gorgeous, long-lasting fragrance. From 'The CEO of Cool' to 'Juicy & Addictive,' find the scent that tells YOUR story. Shop now & feel amazing! #SmoochBody #SelfCare #AussieBeauty #FragranceLover #TreatYourself
• •Website Banner (Homepage): Feel Amazing, Smell Even Better. ✨ Discover your signature Smooch. Long-lasting, Aussie-made perfume mists for every vibe. Free Shipping on orders $70+! [Shop Now Button]
• •Email Subject Line (Promotional): Ready for a confidence boost, [Customer Name]? Your Smooch faves are calling! OR Warning: May cause extreme happiness (and amazing smells!) 😉 Inside: New Smooch!