Brand Tone

Authentic & Down-to-Earth, Adventurous & Nature-Loving, Inspirational & Empowering, Friendly & Approachable, Slightly Bohemian & Spiritual

Brand Values

• •Love for Nature & Adventure
• •Authenticity & Uniqueness
• •Perseverance & Thriving
• •Handmade Craftsmanship
• •Customer Connection & Satisfaction

Best Practices

• •Embrace Imperfection and Authenticity: Use language that feels genuine and avoids overly polished corporate speak. Highlight the natural variations in stones and the handmade process.
• •Weave in the "Rugged Lifestyle" Narrative: Connect products to experiences of adventure, nature, resilience, and personal growth. Use evocative language that paints a picture of this lifestyle.
• •Maintain a Positive and Empowering Voice: Even when talking about perseverance or overcoming challenges, keep the tone hopeful and empowering, aligning with the "Thrive" aspect of the brand.
• •Be Personal and Approachable: Continue the friendly, direct style of communication, especially in social media interactions and customer service. Share bits of the brand's story or the inspiration behind pieces where appropriate.
• •Focus on the Story and Energy of the Stones: Beyond just describing the jewelry, hint at the unique energy or story each natural stone holds, appealing to customers who appreciate the deeper connection to these elements.

Social Perception

Positive & Trusted, Unique & Artistic, Personal & Connected, Associated with Nature & a "Rugged" Ideal, Seen as more than just jewelry

Copy Examples

• •Instagram Post (Product Focus): Meet your new adventure companion. ⛰️ This hand-drilled [Stone Name] sourced from [Location/Region, if special] isn't just a necklace, it's a reminder of the wild within and the trails yet to be explored. Each stone is imperfectly perfect, just like the best journeys. What story will yours tell? #RuggedLifeJewelry #HandmadeAdventure #NaturalStone #ExploreMore
• •Facebook Ad (Lifestyle Focus): Is the 'Rugged Life' calling you? It's about more than just escaping the city. It's about perseverance, finding joy in every moment, and embracing your unique path. Our handcrafted gemstone jewelry is made to accompany you on that journey, carrying the energy of the wild. Discover pieces as resilient and authentic as you are. [Link to Website] #LiveTheRuggedLife #Thrive #HandmadeJewelry #AdventureIsBeckoning
• •Product Description (Website): Forged by nature, crafted by hand. This [Product Name] features a stunning [Stone Name] chosen for its raw beauty and unique character. We believe in jewelry that holds a story, a piece of the wild that you can carry with you. The [material, e.g., 'soft leather cord' or 'durable cotton'] is designed for comfort on all your adventures, from mountain hikes to quiet moments of reflection. Embrace the imperfectly perfect. #NaturalGemstone #HandcraftedJewelry #RuggedStyle
• •Email Newsletter Snippet (Brand Story/Value Focus): Here at Rugged Life, 'rugged' means more than just tough. It means embracing life with fullness, enthusiasm, and the power to persevere. 💪 It's the energy we pour into every hand-drilled stone and every unique piece we create. It's an invitation to live your most authentic, adventurous life. Ready to thrive? [Link to 'Our Story' or 'Thrive Programme' Page]
• •TikTok Video Idea (Short, Engaging): Visual: Quick cuts of adventurous activities (hiking, kayaking - stock footage or user-generated if available) interspersed with close-ups of rugged jewelry pieces. Text Overlay: "Built for the wild. Worn for the journey." "Handmade. Authentic. You." Sound: Uplifting, adventurous instrumental music. Caption: Your story is unique. Your jewelry should be too. ✨ #RuggedLife #CrystalJewelry #AdventureReady #HandmadeWithPassion #TikTokMadeMeWantIt