Brand Tone

Approachable and expert, aiming to be a reliable guide in the vaping journey while also injecting a sense of excitement and lifestyle.

Brand Values

• •Quality: A commitment to selling authentic, high-performing products and avoiding junk.
• •Customer Focus & Service: Prioritizing customer needs with non-commissioned staff, aiming for satisfaction, and offering support for both beginners and advanced users.
• •Expertise & Knowledge: Positioning themselves as experienced professionals in the vaping industry since 2008.
• •Value & Fair Pricing: Buying direct from manufacturers to pass savings to customers.
• •Community: Providing a lounge environment suggests a desire to foster a local community of vapers.
• •Responsibility: Displaying nicotine warnings and adhering to industry regulations.

Best Practices

• •Prioritize Education & Guidance: Frame content to be helpful and informative, showcasing expertise without being condescending. This builds trust, especially with beginners.
• •Embrace Enthusiasm (Authentically): Let genuine passion for vaping and new products shine through, particularly in social media and product launch content. Use vibrant language where appropriate, aligning with the adventurous aspect.
• •Maintain a Welcoming & Inclusive Voice: Ensure copy speaks to all levels of vapers, from newcomers asking basic questions to experienced users looking for specific hardware. Avoid overly technical jargon unless explained.
• •Be Direct & Honest: Reflect the no commissioned sales ethos in your copy. Be straightforward about product features, benefits, and pricing. This reinforces the value of trust.
• •Keep it Community-Focused: Where relevant, use language that fosters a sense of belonging. Highlight the lounge aspect and invite interaction, reinforcing that Smoke Smart is a place for vapers to connect.

Social Perception

Customers appreciate the knowledgeable staff, good service, wide product selection, and fair prices. They are seen as a reliable source for authentic vaping products. The lounge aspect likely contributes to a sense of community for local vapers.

Copy Examples

• •Headline: Your Vaping Journey Starts Here. Quality Gear, Expert Advice, No Gimmicks. Body: New to vaping or a seasoned cloud chaser? Smoke Smart Vapor Lounge is your premier destination. We’ve got the latest from top brands and US-made e-liquids you’ll love. Our team’s here to guide you, not sell you. Come find your perfect vape!
• •Social Media Post (New Product): 🔥 Adventure Awaits! 🔥 Unleash bold new flavors with the [New Product Name], now at Smoke Smart! Engineered for performance and designed to thrill. Stop by our lounge – let our experts show you how to elevate your vape game. #SmokeSmart #VapeLife #NewGear #StLouisVapes
• •Website "About Us" Snippet: Since 2012, Smoke Smart Vapor Lounge has been more than just a store – we’re a community cornerstone for vapers in St. Louis. We believe in quality products, honest advice, and a welcoming atmosphere for everyone from curious beginners to experienced modders. No commissioned sales, just genuine passion for vaping.
• •Promotional Email Subject: Taste the Quality: Premium E-Liquids & Expert Picks Inside! Body: Why settle for ordinary? At Smoke Smart, we curate the best e-liquids and hardware so you don’t have to. Explore our rich custards, fresh fruits, and classic tobaccos. Plus, get personalized recommendations from our friendly pros. Your ultimate vape experience is waiting!
• •In-Store Signage/Local Ad: Smoke Smarter, Not Harder. Discover St. Louis's premier vapor lounge for top-tier vapes, e-juices, CBD, and Kratom. Our knowledgeable team is here to help you find exactly what you need.