Brand Tone

Confident & Bold, Artisanal & Passionate, Sophisticated & Edgy, Aspirational & Adventurous, Authentic & Story-Driven

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Individuality & Self-Expression
• •Authenticity
• •Exclusivity & Small-Batch Production
• •Adventure & Boldness

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Confident, Artisanal, Sophisticated & Edgy, Aspirational, Authentic) with examples of "do's and don'ts" for word choice, sentence structure, and overall messaging style.
• •Emphasize Storytelling: Weave the brand's heritage, the craftsmanship process, and the "Built for the Bold" ethos into all forms of communication, from product descriptions to social media captions.
• •Use Evocative and Sensory Language: Appeal to the senses by describing the feel of the leather, the artistry of the stitching, and the feeling of confidence when wearing the boots. Use strong verbs and vivid adjectives that align with the bold and artisanal nature of the brand.
• •Maintain a Confident, Not Arrogant, Stance: Highlight the superior quality and unique design with assurance, but always remain respectful and inclusive to the audience. The confidence should stem from the product's inherent value.
• •Stay Consistent Across All Platforms: Whether it's a tweet, an Instagram caption, an email newsletter, or website copy, the underlying tone and core messages should remain harmonious, reinforcing the brand identity at every touchpoint. Regularly audit content to ensure alignment.

Social Perception

Premium/Luxury Brand, Stylish & Unique, Authentic & Trustworthy, Aspirational, Community-Oriented (Emerging)

Copy Examples

• •Beyond the stitch, lies a story. The [Boot Name] by Fontleroy. Handcrafted from single-batch leathers in Texas & León, built not just for the path, but for the stories you'll tell on it. Step into bold. #FontleroyBoots #HandcraftedHeritage #BuiltForTheBold
• •Fontleroy isn't just a boot; it's a declaration. Born from a reverence for timeless craftsmanship and a spirit that refuses to blend in. We pour soul into every hide, every stitch, every uniquely finished pair. Because true character isn't made, it's meticulously built.
• •Weekend wanderlust or city grit, your Fontleroys are ready. Discover styles that speak your language – bold, authentic, and crafted to walk your unique journey. #WesternEdge #ArtisanBoots #FontleroyStyle
• •New Arrivals: Small Batch, Big Attitude. Discover the Latest from Fontleroy.
• •Feel the difference tradition makes. Our boots aren't just made, they're sculpted for comfort, designed for distinction, and built to last a lifetime of adventures. That's the Fontleroy promise. #QualityCraftsmanship #LuxuryWestern #InvestmentPiece