Brand Tone

The predominant tone of Smokers Exit is helpful, knowledgeable, and community-focused, reinforced by a supportive and authoritative approach, with communication often direct and product-focused.

Brand Values

• •Support and Guidance
• •Quality and Expertise
• •Customer-Centric Service
• •Community and Local Focus
• •Value for Money

Best Practices

• •Lead with "Why," Not Just "What": Frame communication around the brand's core mission of helping people transition from smoking. Instead of just announcing a new product, explain *who* it's for and *how* it helps (e.g., "perfect for beginners," "for those who prefer a stronger throat hit").
• •Highlight Expertise and Experience: Regularly reference the brand's history ("Leicester's first vape shop since 2012") and the knowledge of the team. This builds trust and authority without sounding arrogant.
• •Use a Helpful and Encouraging Voice: Employ supportive language. Phrases like "Your journey," "We're here to help," and "Start with confidence" align with the brand's core value of guidance.
• •Amplify Customer Voices: Actively use testimonials and positive reviews in marketing materials. This reinforces the brand's positive social perception and builds community trust organically.
• •Maintain a Balance Between Online and Local Identity: While e-commerce is important, always tie the brand back to its Leicester roots. Mention the physical store, the local team, and in-store exclusives to nurture the community feel that customers value so highly.

Social Perception

Smokers Exit is perceived very positively by its customer base as a trusted and reliable source for quality vaping products. It is widely praised for exceptional customer service, with staff seen as friendly, helpful, and genuinely interested in assisting. For local vapers in Leicester, it is viewed as a community hub where they can receive reliable advice and products.

Copy Examples

• •Your Journey Starts Here. Meet the New [Kit Name]. Ready to make the switch? The new [Kit Name] is designed for a smooth and simple start. It’s user-friendly, reliable, and delivers a satisfying experience from the first puff. Our team in Leicester is here to give you a free one-on-one setup to ensure you start with confidence. Pop into the shop or order online for free UK delivery. #SmokersExit #VapingJourney #LeicesterVape
• •A Taste of Summer, Crafted by Experts. Introducing our latest Liquidrop flavour: Summer Berry Medley! Developed with care and packed with flavour, it’s the perfect all-day vape. As Leicester's original vape experts since 2012, we know what makes a great juice. Come in and try it at our flavour station! #Liquidrop #VapeLife #SmokersExitUK
• •Why We Started Smokers Exit. Back in 2012, we had a simple goal: to create a supportive place for people in Leicester looking for an alternative to smoking. Today, that mission is stronger than ever. We’re not just a shop; we're a team of experienced vapers dedicated to helping you find the right path. Thank you for being part of our community. #CommunityFirst #YourVapeJourney #Since2012
• •Quality You Can Trust, at a Price You'll Love. We believe everyone deserves access to the best products on their vaping journey. That’s why our house range of Liquidrop e-liquids is always 3 for £10. Expertly crafted, full of flavour, and backed by the Smokers Exit team you know and trust. Stock up on your favourites today. #VapeDeals #QualityVape #SmokersExit
• •Our Community Speaks! We were so happy to read this review from John L.: "Fantastic products and fantastic customer service. Have been using Smokers Exit for 3 years now and cannot complain. The best shop in Leicester." It’s reviews like these that remind us why we do what we do. A huge thank you to our incredible customers! #CustomerLove #LeicesterCommunity #VapeShop