Brand Tone

personal, approachable, passionate, humble, transparent, and friendly

Brand Values

• •Family and Personal Connection
• •Quality and Craftsmanship
• •Passion for the Product
• •Transparency
• •Creating Ambiance

Best Practices

• •Always leverage the "mother-daughter" and "small-batch" narrative. It's a unique selling proposition that builds trust and a personal connection that larger brands cannot replicate.
• •Use conversational language. Phrases like "from our family to yours," "we're obsessed," and even occasional emojis (in appropriate channels like email or social media) will reinforce the brand's friendly personality.
• •Describe what the candle does for the customer's environment and mood. Instead of just "smells like lilac," use "transports you to a blooming spring garden." Connect scents to memories and feelings.
• •Consistently use terms like "hand-poured," "luxury," "small-batch," and "curated collections" to justify the premium positioning and highlight the care that goes into each product.
• •Don't shy away from being a small business. The transparency shown in the shipping policy is a strength. This honesty builds credibility and fosters a loyal customer base that wants to support a genuine, hardworking team.

Social Perception

Currently limited to positive on-site reviews, indicating a perception as a high-quality, trustworthy small business by direct customers; broader public perception is not yet established due to limited external online presence.

Copy Examples

• •Remember that feeling? The crackling fireplace, the warm blanket, the world outside fading away. Our mother-daughter team bottled that memory just for you. Introducing Cozy Cabin: hand-poured with notes of mahogany, fireside, and a touch of honeyed vanilla. It's not just a candle; it's a getaway in a jar.
• •We're Julie and Tiffany, a mother-daughter duo who turned a lifelong obsession with candles into smoke & flame candle co. Between our day jobs, we pour our hearts (and luxury soy-blend wax) into creating scents that make a house feel like a home. Thanks for being a part of our story.
• •Your perfect ambiance is just a click away. From our hands to your home, every smoke & flame candle is poured in a small batch to ensure the highest quality. Find the scent that tells your story. Shop our curated collections now.
• •Set the mood for romance. 'Date Night' is an elegant blend of velvet plum and rich florals, designed to add a touch of luxury to your special moments. Light it up and let the subtle, sophisticated fragrance do the rest. Hand-poured with love by our family for yours.
• •Passionately Poured. Personally Crafted. Discover the difference of a small-batch, luxury candle from smoke & flame co.