Brand Tone

Approachable and Human-centric, Enthusiastic and Passionate, Educational and Informative, Modern and Innovative, Resilient and Creative, Counter-culture Savvy

Brand Values

• •Customer-Centricity
• •Quality and Craftsmanship
• •Accessibility and Convenience
• •Transparency and Integrity
• •Community and Inclusivity
• •Education and Empowerment
• •Innovation

Best Practices

• •Develop a 'Brand Voice Chart': Define personality traits, language 'Dos and Don'ts,' and copy examples to guide writers.
• •Speak Human, Not Corporate Jargon: Use clear, simple language resonating with the target audience, avoiding overly technical terms unless clearly explained.
• •Stay True to Your Roots (Authenticity is Key): Consistently reference the brand's origin story and values to build trust and connection.
• •Educate and Empower, Don't Just Sell: Integrate educational snippets and tips into content to reinforce the brand's value as an informative source.
• •Maintain Visual and Verbal Consistency: Ensure copy tone aligns with visual branding across all platforms; regularly review content for consistency.

Social Perception

Trusted source for wide selection of quality smoking accessories, recognized for extensive catalog and unique products, focus on customer education and discreet shipping, key part of counter-culture and cannabis enthusiast community.

Copy Examples

• •Headline: Elevate Your Ritual. Discover Glass That Speaks to You. Body: At Smoke Cartel, we're more than just a headshop – we're a crew of enthusiasts passionate about finding you the perfect piece. From mind-blowing bongs to the smoothest vapes, explore gear curated by folks who get it. Let's make your next session legendary.
• •Headline: New to the Scene? We Got You. Body: Diving into the world of glass and vapes can be a trip! Our friendly experts and detailed guides are here to help you find exactly what you need, no stress. Quality gear, honest advice, and good vibes – that's the Smoke Cartel promise.
• •Headline: Your Secrets Safe With Us. Discreet & Speedy Delivery, Always. Body: We believe your business is your business. That's why every Smoke Cartel order ships quickly and discreetly, right to your door. Unbox happiness, privately.
• •Headline: Artistry You Can Hold. Pieces as Unique as You Are. Body: We celebrate the craft. Smoke Cartel partners with talented artisans and top brands to bring you stunning, high-quality glass and accessories. Find a piece that’s not just functional, but a work of art.
• •Headline: Join the Cartel! (The Good Kind 😉) Body: Become part of a community that values quality, knowledge, and good times. Follow us @smokecartelglass for the latest drops, tips from our crew, and a peek behind the smoke screen. We’re the headshop for humans – come hang!