Brand Tone

Authoritative & Knowledgeable, Trustworthy & Reliable, Customer-Focused & Friendly, Promotional & Value-Driven, Modern (for Vapes) & Traditional (for Tobacco)

Brand Values

• •Quality & Wide Selection
• •Customer Satisfaction & Service
• •Expertise & Heritage
• •Trust & Reliability
• •Community Engagement

Best Practices

• •Prioritize clarity and information: Whether describing a complex vape mod or a rare cigar, provide clear, accurate, and helpful information. Avoid overly technical jargon unless explained.
• •Emphasize trust and expertise: Casually weave in the brand's heritage, positive reviews, or expert curation to build confidence. Phrases like "Trusted by thousands," "Expertly selected," or "A family tradition since 1989" can be effective.
• •Maintain a respectful and responsible approach: Given the nature of the products, always ensure copy is targeted at adults and adheres to all advertising regulations. Promote responsible enjoyment.
• •Balance promotion with value: While highlighting offers is important, always tie it back to the value for the customer – be it quality, selection, or service.
• •Be an educator and guide: Create content (blogs, video descriptions, FAQs) that helps customers make informed choices, positioning Smoke King as a knowledgeable authority in both vaping and traditional tobacco.

Social Perception

Highly Trusted Retailer, Go-To for Variety & Niche Products, Good Value & Fair Pricing, Efficient & Professional, Respectful of Regulations

Copy Examples

• •Your Reigning Choice for Vaping. Discover top brands, unbeatable flavours, and expert advice at Smoke King – The UK's No.1 Online Vape Store. Free UK delivery over £20.
• •A Connoisseur's Collection: Explore New World & Cuban Cigars at Smoke King.
• •Unleash a new wave of flavour! 👑 Our latest e-liquid collection has just landed. Expertly selected for a premium vaping experience. Shop now & find your new all-day vape! #SmokeKing #VapeLifeUK #NewFlavours
• •A Rich Heritage in Every Bowl. Since 1989, Smoke King has been dedicated to providing the finest pipe tobaccos. This [Tobacco Name] blend offers a [describe flavour profile - e.g., smooth, aromatic, robust] experience, perfect for both new and seasoned pipe smokers. Trust the experts for your next satisfying smoke.
• •Navigating the world of vaping? At Smoke King, we're more than just a store; we're your trusted guides. Our latest article breaks down everything you need to know about [Topic, e.g., sub-ohm vaping], helping you vape smarter and safer.