Brand Tone

Authoritative, Professional, and Formal

Brand Values

• •Authority and Leadership
• •Accuracy and Integrity
• •Support and Advocacy
• •Collaboration
• •Responsibility

Best Practices

• •Prioritize Precision and Accuracy: Always use precise, unambiguous language. Avoid hyperbole and marketing jargon. The brand's strength is its factual authority, so every claim must be verifiable.
• •Emphasize "Official" Status: Use words like "Official," "Definitive," "Industry Standard," and "Authoritative" to reinforce the brand's unique position as the voice of the industry.
• •Reference Data and Expertise: When possible, mention the rigorous process behind the publications, such as development "with SMMT Industry Forum" or that it's "based on twenty years' experience." This builds credibility.
• •Maintain a Formal Tone: Address the audience professionally. Avoid contractions (use "do not" instead of "don't"), slang, and overly familiar language. The tone should reflect the serious, high-stakes nature of legal and technical compliance.
• •Focus on the Reader's Need for Compliance: The core motivation for purchase is necessity—the need to comply with laws, standards, or best practices. Frame the benefit of the publications around risk reduction, legal adherence, and operational excellence, rather than aspirational marketing messages.

Social Perception

SMMT Publications is perceived as a highly credible, essential, and official resource for the automotive sector, offering definitive, industry-accepted standards and guides, establishing a high level of trust.

Copy Examples

• •Achieve IATF 16949 Compliance. Our new guide to Standardised Work provides the definitive methodology and practical tools for defect prevention and supply chain efficiency. Order the official SMMT publication today.
• •SMMT has released the 11th edition of 'Trailer Towing Guidance and the Law'. With over 300,000 copies sold in the last decade, this guide is an essential resource for ensuring legal compliance for businesses and individuals. Access the industry's benchmark for towing safety and regulation. #UKAutomotive #TowingLaw #SafetyStandards
• •Subject: New Automotive Quality Management Guide Available Dear Member, Stay ahead of industry requirements with the new SMMT publication, 'IATF Auditor Guide for IATF 16949'. Developed with SMMT Industry Forum experts, this guide provides the competency criteria needed to ensure your auditing process meets the highest automotive standards. Purchase your copy now to reinforce your quality management system.
• •Official SMMT Publications | Towing Laws & IATF Standards | Order Now
• •This publication is the official industry standard for [topic]. Developed by The Society of Motor Manufacturers and Traders (SMMT), it provides comprehensive, actionable guidance to ensure your operations are compliant, efficient, and aligned with current UK automotive regulations.