Brand Tone

Artistic, Mindful, and Authentic. It's also Warm and Approachable

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Mindfulness & Intention
• •Artistic Expression
• •Social Responsibility & Giving Back
• •Authenticity & Transparency

Best Practices

• •Emphasize the "Handmade" and "Artisan" Angle: Always highlight that each piece is crafted by an artist, not mass-produced. Use words like "handcrafted," "artisan-made," "small batch," "unique," and "one-of-a-kind."
• •Speak with Authenticity and Passion: Let the artist's voice and passion for the craft shine through. Share insights into the creative process, inspirations, or the story behind certain pieces. Avoid overly corporate or generic language.
• •Focus on "Mindfulness" and "Intention": Weave in language that encourages a slower, more appreciative approach to the objects. Talk about how these pieces can enhance daily rituals or bring a sense of calm and beauty.
• •Celebrate Imperfection as a Virtue: Actively use phrases like "perfectly imperfect," "unique variations," or "the beauty of the human touch" to reinforce that slight differences are a hallmark of quality and individuality, not flaws.
• •Maintain a Warm, Slightly Lyrical, and Descriptive Style: Use evocative language to describe textures, glazes, forms, and the feeling the pieces evoke. Keep the tone approachable and inspiring, inviting customers into the world of Smitted Studio rather than just selling them a product.

Social Perception

Appreciation for Artistry, High-Quality & Unique, Ethical & Mindful, Support for Small Business/Artisans, Aspirational yet Accessible

Copy Examples

• •Product Description (Mug): "Start your mornings with intention. Our [Mug Name] mug, handcrafted by Viviana Matsuda, is more than just a vessel for your coffee; it's a small piece of art designed to bring a moment of mindful beauty to your daily ritual. Each curve and subtle variation in the glaze tells the story of its creation, perfectly imperfect and uniquely yours."
• •Social Media Post (Instagram - showing a new collection): "Introducing our latest collection, born from a season of quiet observation and the joy of working with earth and hands. Each piece is a testament to slow craft and the beauty of handmade. Discover the collection and find the unique ceramic that speaks to you. ✨ #SmittedStudio #HandmadeCeramics #ArtisanMade #MindfulLiving #UniquePottery"
• •Email Newsletter Snippet (Highlighting the 'Giving Back' aspect): "At Smitted Studio, we believe in the power of handmade to not only enrich our lives but also to support our community. That's why a portion of every unique piece you purchase goes directly to The Loveland Foundation, helping to bring opportunity and healing. Your choice makes a difference, fostering both art and compassion."
• •Website 'About Us' Excerpt: "Smitted Studio is where clay takes shape with mindfulness and intention. Founded by artist Viviana Matsuda, we celebrate the perfectly imperfect nature of handmade ceramics. Each bowl, mug, and vase is a unique, one-of-a-kind piece, designed to bring authentic artistry and a quiet joy into your home."
• •Ad Copy (Short, for a targeted ad): "Beyond the ordinary. Discover Smitted Studio: unique, handcrafted ceramics that tell a story. Embrace the beauty of imperfection. Shop now for artful pieces made with intention."