Brand Tone

Aspirational, personal, and quality-focused, fostering a relatable and heartfelt connection with the audience. Conveys luxury and high standards, with a welcoming and community-oriented feel.

Brand Values

• •Family and Togetherness
• •Quality and Luxury
• •Modern and Timeless Style
• •Entrepreneurial Spirit
• •Sustainability

Best Practices

• •Lead with the "Why": Always circle back to the core brand story —the mother-daughter dream. Frame product launches, promotions, and social media posts within this personal narrative to build an emotional connection.
• •Emphasize "Premium" and "Quality": Consistently use words like "premium," "finest," "luxury," and "timeless" to describe products and materials. This reinforces the brand's value proposition of providing high-quality garments.
• •Use Inclusive and Aspirational Language: Employ phrases like "Join The Family," "Enjoy Fashion Together," and "Create your moments" to foster a sense of community and invite customers to be part of the brand's aspirational lifestyle.
• •Maintain a Warm and Personal Tone: Whether writing an email, a social media caption, or a product description, the voice should feel like it's coming from a person, not a corporation. Use "we" and "our" to refer to the brand, reinforcing the family-run identity.
• •Create a Style Guide: Develop a simple internal document that outlines key brand messaging points, approved vocabulary (e.g., "clothiers," "modern," "timeless"), the "About Us" story, and the core motto. This ensures that any person creating content for the brand can maintain a consistent and authentic voice.

Social Perception

Positive, with highly favorable customer testimonials praising quality, customer support, and designs. Customers feel satisfied and special. However, the brand is still growing its public footprint, with sparse online reviews outside of its own site.

Copy Examples

• •Crafted for the moments you'll always remember. Our new collection is more than just a dress —it's a feeling. Made with the finest materials because you deserve nothing less. Discover timeless elegance. #SmithAndJinx #ModernLuxury #TimelessStyle
• •Born from a Dream. Shared Between a Mother and Daughter. This is Smith & Jinx. Our story is woven into every piece we create. Welcome to the family.
• •Headline: Style That Tells a Story. Body: "At Smith and Jinx, fashion is a family affair. We believe in quality you can feel and in designs that are both modern and timeless. Find the perfect dress that feels like it was made just for you. Shop our collection now and enjoy 15% off your first order."
• •Subject: A Dream We Want To Share With You ✨ Body Preview: "An inside look at the heart of Smith & Jinx, plus a first look at our new arrivals..."
• •Product Description for The "Legacy" Midi Dress: "A tribute to timeless style, the Legacy Midi Dress is designed to be a cornerstone of your wardrobe for years to come. Crafted from a premium fabric that flows with every step, this piece embodies modern sophistication. From its tailored fit to the subtle, elegant details, the Legacy dress is our commitment to quality and style, delivered to you. Wear it and create your own unforgettable moments."