Brand Tone

Warm and Friendly, Heartfelt and Passionate, Authentic and Genuine, Appreciative, Nostalgic

Brand Values

• •Quality and Craftsmanship
• •Creating Memories and Connection
• •Family and Community
• •Customer Satisfaction
• •Natural and Safe Products

Best Practices

• •Lead with Authenticity: Continue sharing the genuine family story and the passion behind the brand. This resonates deeply with customers seeking connection with the products they buy.
• •Emphasize "Handmade" and "Quality Ingredients": Consistently highlight the 100% soy wax, non-toxic, cruelty-free, vegan-friendly, and small-batch nature of the products. This is a key differentiator and a significant reason for customer loyalty.
• •Use Warm, Evocative, and Sensory Language: Focus on words that convey comfort, joy, memory, and connection. Describe scents in a way that allows customers to imagine the experience.
• •Showcase Customer Love: Leverage the overwhelmingly positive customer reviews and testimonials in marketing materials and social media to build trust and social proof.
• •Connect with Community (Online and Offline): Continue engaging with the online community warmly. Explore further local collaborations or highlight the "Made in Chippewa Falls, WI" aspect to strengthen local pride and appeal.

Social Perception

Highly Positive, Trustworthy Small Business, Valued for Product Benefits, Good Customer Experience, Community-Connected

Copy Examples

• •Relive your fondest moments with every flicker. Our [Scent Name] candle, hand-poured with 100% soy wax, fills your home with warmth, joy, and the sweet scent of memories. From our family in Chippewa Falls to yours.
• •Breathe in happiness, not toxins. Smith and Company candles are crafted with love from all-natural soy wax, ensuring a clean, long-lasting fragrance that’s safe for your whole family (even the furry ones!). Discover [Scent Name] today.
• •More than just a candle, it's a connection. Light up our [Scent Name] to create an atmosphere of comfort for quiet evenings, joyful celebrations, or simply a moment to yourself. Handcrafted to make your house feel like home.
• •The heart of Wisconsin, warming your home. Each Smith and Company candle is a testament to our family's passion for quality and the power of scent. Experience the handcrafted difference with our beloved [Scent Name].
• •Searching for that perfect, cozy ambiance? Our [Scent Name] soy candle offers a beautiful, enduring fragrance that transforms your space. Thoughtfully made, joyfully shared. Find your signature scent at Smith and Company.