Brand Tone

Inspirational, Authentic, and Expert

Brand Values

• •Heritage and Tradition
• •Personal Connection and Service
• •Curation and Quality
• •Inspiration and Aesthetics
• •Expertise and Trust

Best Practices

• •Always Weave in the Heritage: In "About Us" sections, website footers, and occasional social media posts, reference the "since 1932" legacy. This isn't just a fact; it areflects a key differentiator that builds immediate trust and authenticity.
• •Use "We" and "You" to Foster Connection: Write in a personal, direct-address style. Use "we" to talk about the store's expertise and "you/your" to focus on the customer's home and aspirations. This reinforces the brand's value of personal service.
• •Balance Inspiration with Expertise: Combine beautiful, inspiring imagery with captions that offer genuine advice, ask questions, or explain the "why" behind a design choice. This positions the brand as both a source of ideas and a knowledgeable expert.
• •Maintain a Consistent Visual Aesthetic: The clean, modern, and warm visual style is central to the brand's tone. All photography and graphics should adhere to this high-quality, curated look to ensure the "inspirational" and "expert" feel is never compromised.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., sfeer (atmosphere), persoonlijk (personal), advies (advice), inspiratie (inspiration), vakmanschap (craftsmanship), thuis (home)) and use them consistently across all platforms to reinforce the core values and tone.

Social Perception

The primary entity, the interior design store at smitenco.nl, is perceived as a high-end, specialist "woonwinkel" (home store). Customers likely view it as a reliable and inspiring source for modern and Scandinavian design. The offer of personal interior design advice positions it as a service-oriented company that provides more than just products. The long-standing history as a family business adds a layer of trust and authenticity. While potential confusion with other "Smit & Co" entities exists, within the interior design niche, the smitenco.nl brand appears to have a distinct and positive identity. Its reputation is likely built through direct customer experience and word-of-mouth.

Copy Examples

• •Sink into comfort. Our new [Armchair Name] isn't just a piece of furniture; it's the future heart of your living room. Crafted for quiet mornings and cozy evenings. How would you style it? Let us know below! #smitenco #interieurinspiratie #design #woonwinkel #familiebedrijf
• •From Our Family to Yours, Since 1932. Discover furniture and advice to create a home you'll love for generations.
• •Hi [Customer Name], a beautiful home is more than just stylish furniture areflects it's a reflection of you. Our interior experts are here to help you translate your vision into reality, considering everything from light to lifestyle. Ready to create your dream space together? Book a personal consultation with us today.
• •Hand-selected for its timeless form and earthy texture, this vase brings a touch of serene craftsmanship to any corner. Perfect for a single stem or as a standalone sculptural piece. Part of our curated collection of accessories chosen to add character and warmth to your home.
• •Planning a change? A home should be both beautiful and functional. With over 90 years of family expertise, we guide you in making the right choices for your space. From mood board to final touch, let's build your perfect interior. Learn more about our personal design advice.