Brand Tone

The brand's tone is a dynamic mix of playful and adventurous, aspirational and positive, modern and stylish, direct and irreverent, and confident and revolutionary.

Brand Values

• •Happiness and Enjoyment
• •Innovation and Potency
• •Transparency and Trust
• •Experience-Oriented Wellness
• •Accessibility

Best Practices

• •Segment Your Tone: Apply the irreverent, playful tone to specific product lines like 'Cheap Ass Gummies,' while using a more sophisticated and modern tone for premium products like vapes and innovative blends.
• •Lean into the 'Journey': Consistently use metaphors of travel, discovery, and personal growth in your copy. Words like 'explore,' 'discover,' 'path,' 'elevate,' and 'journey' reinforce the brand's aspirational values.
• •Balance Edge with Trust: Pair bold product names and confident claims with prominent, easy-to-access information about third-party lab testing and product quality.
• •Focus on the Feeling: Lead with the emotional or experiential benefit. Instead of just listing ingredients, start by describing the feeling the product is meant to evoke—be it relaxation, euphoria, focus, or fun.
• •Maintain Confidence: Use a strong, active voice in all communications. Avoid passive language. Statements like 'We exist to revolutionize' and blog titles like 'To the Moon' are confident and set a tone of leadership that should be maintained.

Social Perception

Smilyn Wellness is largely perceived positively as a legitimate and reliable source for diverse, effective, and high-potency cannabinoid products, praised for good taste and customer service. However, there are some criticisms regarding inconsistent quality control/packaging, branding that some find 'unprofessional,' and frequent product availability issues.

Copy Examples

• •Your journey to incredible starts here. Our new 'Cosmic Chews' are crafted to unlock a new perspective and elevate your senses. Taste the adventure. Feel the smile.
• •Engineered for your lifestyle. The Smilyn V2 Pod system delivers a smooth, potent, and stylish experience with every draw. This is wellness, modernized.
• •No frills. No fancy marketing. Just a great price for a great feeling. Our 'Cheap Ass Gummies' are for everyone who believes wellness shouldn't be a luxury. Simple, tasty, and effective.
• •Rediscover your balance, one drop at a time. Our pure CBD tincture is designed to quiet the noise and help you feel incredible from within. It’s your daily dose of calm and clarity.
• •We're not just in the wellness business. We're in the happiness business. We exist to revolutionize how you find your smile. Join the journey.