Brand Tone

Warm and Friendly, Passionate and Purpose-Driven, Authentic and Transparent, Professional and Quality-Focused, Eco-Conscious and Ethical

Brand Values

• •Sustainability
• •Craftsmanship and Quality
• •Customer Focus and Personalized Service
• •Meaningful Gifting
• •Integrity and Transparency
• •Family and Community

Best Practices

• •Always Emphasize Sustainability & Craftsmanship: Weave these core values into all communications, from product descriptions to social media and customer service interactions. Use phrases like "sustainably sourced," "handcrafted," "eco-friendly," and "Made in USA."
• •Maintain a Warm, Personal, and Approachable Voice: Address customers and partners in a friendly yet professional manner. Share the "why" behind the brand and the people making the products.
• •Show, Don't Just Tell, Your Values: Use storytelling and visuals to demonstrate your commitment to your values. For example, share images of the workshop, the founders, or details about the tree-planting program.
• •Focus on the "Meaningful" Aspect of Gifting: Highlight how the gifts help companies express appreciation, reinforce values, and create lasting impressions, rather than just being an item.
• •Be Authentic and Transparent in All Interactions: Whether responding to reviews, sharing your production process, or talking about your materials, honesty and openness build trust and reinforce the brand's integrity.

Social Perception

Highly Positive Customer Perception, Trusted Partner for Corporate Gifting, Authentic and Caring Brand, Eco-Conscious Leader

Copy Examples

• •Headline for Corporate Gifting Page: Meaningful Impressions, Sustainably Crafted. Elevate your corporate gifting with bespoke wooden treasures that tell your brand's story and honor our planet. Partner with Smiling Tree Gifts.
• •Social Media Post (Instagram/Facebook): More than just a gift, it's a statement. 🌱 Our handcrafted wooden blocks are made with love in our Minnesota workshop, from sustainably sourced American hardwoods. Plant a tree with every piece, and give a gift that grows beyond the moment. #SustainableGifts #CorporateValues #HandmadeWithPurpose #SmilingTreeGifts
• •Product Description Snippet (Core Values Blocks): Bring your company's core values to life. These beautifully engraved wooden blocks are more than desk art; they're daily reminders of your mission, handcrafted with care and designed to inspire. Sustainably made in the USA, because how you gift matters as much as what you gift.
• •Email Subject Line for a Promotion: Gift Greener: Unique, Handcrafted Wooden Gifts Your Team Will Cherish.
• •About Us Snippet: From our family farm to your valued team, Smiling Tree Gifts is rooted in craftsmanship, sustainability, and the joy of giving. We pour our hearts into every custom piece, ensuring your appreciation shines through, beautifully and responsibly.