Brand Tone

youthful, aspirational, and casual

Brand Values

• •Self-Expression and Individuality
• •Ambiance and Atmosphere
• •Modern Aesthetics
• •Simplicity and Ease

Best Practices

• •Lead with the Vibe: Always focus on the feeling or experience the product creates (e.g., "cozy," "dreamy," "futuristic") rather than starting with technical specifications.
• •Speak the Language of Your Audience: Continue using casual, social-media-native language. Incorporate relevant, non-cringey slang and a healthy dose of emojis that match the aesthetic (e.g., ✨, 🌌, 🌙, 🌅, 🚀).
• •Ask Engaging Questions: In social media captions, encourage interaction by asking simple, opinion-based questions. Examples: "What color would you pick?", "Rate this vibe from 1-10," or "Who else needs this?"
• •Keep it Short and Scannable: Use short sentences, line breaks, and bullet points (or emojis as bullet points) to make copy easy to read on mobile devices.
• •Use Aspirational and Action-Oriented Language: Employ strong, positive verbs that inspire action and desire. Words like "Transform," "Elevate," "Create," "Discover," and "Glow Up" align perfectly with the brand's value proposition.

Social Perception

Existing and potential customers likely view the brand as a source for trendy, aesthetic items they see on platforms like TikTok and Instagram, perceiving it as a typical online boutique for cool gadgets. Outside of its target demographic, the brand has very low visibility and is perceived as one of many e-commerce stores catering to modern decor trends.

Copy Examples

• •Your room is your universe. 🚀 Stop dreaming of the stars and start sleeping under them. Tap to bring the galaxy home. ✨ #GalaxyProjector #RoomGoals #VibeCheck
• •Tired of harsh lighting? Catch a perfect sunset every single night. 🌅 Our Sunset Lamp brings the golden hour to you, anytime. Perfect for selfies, streaming, or just chilling. Get yours and find your vibe.
• •Headline: "Don't Just Decorate. Vibe-ify." Sub-headline: "Shop the viral lighting and gadgets that transform your space from bland to brilliant."
• •Subject: "Psst... Your Room is Asking for This." Body: "Hey [Name], we know you're all about creating the perfect space. That's why we had to show you this. Meet the new [Product Name]—it’s the upgrade your room has been waiting for. Easy, aesthetic, and ready to glow up your life. Check it out before it sells out!"
• •On-screen text: "My room before SMILEZ STORE vs. after." Caption: "The only glow-up that matters. 😉 Link in bio for the vibes! #RoomTransformation #Aesthetic #LEDlights #SmilezStore"