Brand Tone

friendly, whimsical, and playful

Brand Values

• •Self-Expression
• •Positivity & Joy
• •Handmade Quality & Craftsmanship
• •Inclusivity
• •Customer Satisfaction & Connection
• •Minimizing Waste

Best Practices

• •Create a Brand Voice Guide: Develop a simple document outlining key tone words (e.g., playful, whimsical, friendly, enthusiastic, slightly quirky), common phrases or emojis that align with the brand (💖, ✨, 🌙, "stinkin' cute," "oodles of"), and things to avoid (overly formal language, negativity, generic descriptions).
• •Embrace Storytelling: Share the "why" behind the brand and the products. Talk about Dani's passion, the handmade process, and the joy of creating items that help people express themselves. This personal touch resonates with the established friendly tone.
• •Use Playful and Descriptive Language: Incorporate words that evoke fun, cuteness, and imagination. Instead of just "earrings," use terms like "whimsical wonders," "delightful dangles," or "critter-ly cute." Highlight the unique themes like "foodie," "science," or "cryptid."
• •Be Authentic and Relatable: Let Dani's personality (as conveyed through the "About" sections and social media) shine through. Mentioning her cats or the home-based nature of the studio makes the brand feel more personal and approachable, reinforcing the friendly vibe.
• •Maintain Consistency Across All Platforms: Ensure the friendly, whimsical tone is present not just in social media posts but also in website copy, product descriptions, email newsletters, and even customer service interactions. This creates a cohesive and recognizable brand experience.

Social Perception

overwhelmingly positive. High Customer Satisfaction. Appreciation for the Owner. Unique and Fun Products. Good Service.

Copy Examples

• •Product Launch (e.g., new cryptid earrings): Shhh... did you hear that? Our new collection of critter-ly cute cryptid earrings has just tiptoed into the studio! Grab your Mothman dangles and Fresno Nightcrawler studs before they mysteriously disappear! Perfect for adding a touch of playful legend to your lobes. ✨ #HandmadeWhimsy #CryptidCore
• •General Brand Post (Instagram): Sending a little bit of sunshine (and moonshine!) your way from Smiley Moon Studio! 🌙💖 Each handmade piece is crafted with oodles of love and a sprinkle of magic, right here in PA by Dani (and her four purr-fect assistants!). What quirky design makes you smile? #SmileyMoonStudio #HandmadeJoy #WearYourPersonality
• •Sales Promotion: Treat your ears to something delightful! 🎉 For a limited time, snag your favorite whimsical wonders with [Discount Percentage]% off. Because a little sparkle (and maybe a tiny pickle earring) can make any day brighter! Shop now via the link in bio! #CuteEarrings #HandmadeSale #ExpressYourself
• •Behind-the-Scenes (TikTok/Instagram Reel idea): (Video: Quick cuts of Dani designing, laser cutting, and assembling earrings with upbeat, quirky music) Just a peek into how your happy mail gets made! 🧚‍♀️ From sparkly ideas to carefully packed goodies, it's all handmade with love and a whole lotta smiles. Thanks for supporting this dreamy little studio! #SmallBusinessMagic #StudioLife #HandmadeJewelry
• •Engagement Post (Facebook/Instagram): Happy [Day of the week]! We're feeling extra playful today. If Smiley Moon Studio could design YOUR dream earring, what would it be? A tiny taco? A sparkly spaceship? A miniature version of your cat? Let your imagination run wild in the comments below! 👇🤪 #DreamBig #FunEarrings #WhimsicalArt