Brand Tone

Welcoming and Friendly, Customer-centric and Prioritizing, Quality-conscious and Reliable, Value-driven and Accessible, Innovative and Industrious, Passionate and Relationship-focused, Joyful and Creative

Brand Values

• •High Quality
• •Exceptional Customer Service
• •Affordability/Accessibility
• •Customer Satisfaction
• •Innovation
• •Building Relationships
• •Bringing Joy

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, joyful, quality-focused, accessible) with examples of "do's and don'ts." Share this with anyone creating content.
• •Always Prioritize the Customer: Frame copy around the customer's needs, desires, and how the products will benefit them or make them feel, echoing the brand's value of putting "their desires at the top of our priority list."
• •Infuse Positivity and Joy: Actively use words and phrases that evoke happiness, confidence, and the pleasure of fashion, aligning with the name "Smiles With Fashion" and the goal to "bring a smile to your face."
• •Highlight Value and Quality Concisely: Clearly communicate the balance of affordability and good quality in product descriptions and marketing materials, reinforcing the idea that "shopping is a right, not a luxury" and that goods are quality-checked.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email communications, product descriptions, and any future active social media is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

The brand primarily shapes its perception through its website, portraying itself as customer-focused, quality-conscious, and affordable. External validation is limited.

Copy Examples

• •Welcome to Smiles With Fashion! Your happy place for the latest styles you’ll love, at prices that feel like a treat. We believe everyone deserves to shine, and our quality pieces are here to help you do just that. Come on in and find something that makes you smile!
• •Crafted with care and designed to turn heads, this [Dress Name] is your new go-to for [Occasion/Feeling]. We've picked the finest materials so you not only look fantastic but feel amazing too. Because you deserve fashion that’s as innovative and vibrant as you are. Get ready to smile!
• •At Smiles With Fashion, we're more than just a store; we're your partners in style. Our mission? To bring you high-quality, affordable fashion that sparks joy and builds a lasting connection. We're always dreaming up new ways to deliver the best, because your smile is our top priority.
• •Shine brighter today! ✨ We're passionate about finding those perfect pieces that don't just fit your style, but also your budget. What fashion find has made you smile recently? Share with our community! #SmilesWithFashion #AffordableStyle #JoyfulDressing
• •Your Daily Dose of Joy: Extra Smiles (and Savings!) Inside! or Quality Fashion You Deserve, Prices You'll Love!