Brand Tone

Enthusiastic and Passionate, Direct and Informative, Customer-centric and Reassuring, Approachable and Friendly

Brand Values

• •Customer Satisfaction
• •Product Variety/Selection
• •Reliability and Trust
• •Passion for Collectibles
• •Value/Deals

Best Practices

• •Develop a "Brand Voice Chart": Define key characteristics (e.g., Enthusiastic, Helpful, Direct, Playful) and provide "do's and don'ts" for writing copy. This ensures everyone writing for the brand is aligned.
• •Always Prioritize the "Smile": Ensure the copy, where appropriate, reflects the positive and happy connotation of the brand name. Use positive language and a generally upbeat tone.
• •Speak the Collector's Language: Use terminology and references that resonate with TCG players and collectors (e.g., "mint condition," "pull rates," "chase figure") while remaining accessible to newer enthusiasts.
• •Be Direct and Clear in Calls to Action: Tell customers exactly what you want them to do (e.g., "Shop Now," "Discover More," "Join Our Community").
• •Maintain Consistency Across All Channels: The tone used on the website should align with the tone on Facebook, Instagram, email newsletters, and any customer service interactions. Regularly review content across platforms to ensure coherence.

Social Perception

Emerging Brand, Positive (based on on-site testimonials), Niche Appeal

Copy Examples

• •🔥 JUST IN! 🔥 Your quest for the latest [Product Name - e.g., Pokémon Scarlet & Violet expansion] ends here! Dive into the adventure and complete your collection. Shop now at smilesale.nl – where every collector finds their treasure! #PokemonTCG #NewCollection #SmileSaleNL #GottaCatchEmAll
• •Got Questions? We're Here For You 24/7! 😊 At Smilesale.nl, your happy collecting experience is our priority. Chat with our experts anytime!
• •😲 Smile! An Exclusive Deal Just For You Inside! Don't Miss Out!
• •Catch this epic [Product Name - e.g., Funko Pop!] at a price that’ll make you smile! 😉 Limited stock – add to your collection before it’s gone! Insured shipping for peace of mind.
• •Which [TCG - e.g., Yu-Gi-Oh!] card are YOU hunting for? 🧐 Let us know! We might just have it waiting for you at Smilesale.nl! 👉 Swipe up to explore!