Tono de Marca

Aspirational & Encouraging, Reassuring & Supportive, Modern & Convenient, Accessible & Affordable

Valores de Marca

• •Accessibility/Convenience
• •Customer Satisfaction
• •Transformation/Self-Improvement
• •Modernity/Innovation

Mejores Prácticas

• •Consistently use aspirational and encouraging language, focusing on the positive transformation of the customer's smile.
• •Highlight the convenience and accessibility of at-home treatment and app-based monitoring.
• •Reinforce trust by emphasizing the '100% Satisfaction Guarantee' and the expertise of dentists and orthodontists.
• •Showcase real customer testimonials and before-and-after photos to build confidence and credibility.
• •Address any concerns about initial discomfort or fitting issues transparently, providing solutions and support.

Percepción Social

The brand aims to be perceived as a modern, accessible, and trustworthy solution for achieving a 'perfect smile.' They want to be seen as convenient and supportive, especially in contrast to traditional orthodontic treatments. Maintaining a positive image requires actively managing reviews and addressing concerns transparently.

Ejemplos de Copy

• •Unlock your perfect smile from the comfort of your home! Start your smile journey today!
• •Get a 3D preview of your future smile. Our expert team of dentists and orthodontists will guide you every step of the way.
• •100% Satisfaction Guarantee: If you're not happy with your 3D smile projection, get a full refund.
• •Track your progress with our easy-to-use app and enjoy remote monitoring for a seamless experience.
• •Achieve the smile you've always dreamed of with our affordable and convenient aligner kits.