Brand Tone

Friendly and Approachable, Positive and Uplifting, Community-Oriented and Caring, Passionate and Authentic, Encouraging and Health-Focused

Brand Values

• •Health and Wellness
• •Convenience
• •Quality and Freshness
• •Customer Satisfaction
• •Community and Giving Back
• •Passion and Service
• •Joy and Positivity

Best Practices

• •Always Lead with Positivity and Encouragement: Use optimistic language. Frame challenges (like busy schedules or healthy eating) as opportunities that your service helps address. Avoid overly technical or clinical jargon; keep it warm and relatable.
• •Incorporate "Smile More" and Related Concepts: Naturally weave the brand name and its core message of happiness, ease, and well-being into the copy. Use hashtags like #SmileMore, #SmileMoreEatWell, #SmileMoreAndGiveBack consistently.
• •Highlight Freshness, Quality, and "Made with Love": Continuously emphasize the quality of ingredients and the care that goes into preparing the meals. This reinforces the value proposition and builds trust.
• •Share Authentic Stories (Founders and Customers): Leverage the powerful origin story of Terel and Joanna and the glowing customer testimonials. Storytelling makes the brand more relatable and showcases real-world benefits.
• •Emphasize Community and Giving Back: Regularly mention and provide updates on the "HELP THE CAUSE" initiative. This reinforces the brand's caring nature and can resonate deeply with customers who value social responsibility.

Social Perception

Trusted and Reliable, High-Quality and Delicious, Community-Focused and Supportive, Passionate and Genuine, Life-Improving Service

Copy Examples

• •Headline: Too busy to cook? Smile More, we've got dinner covered! Body: "Juggling work, family, and trying to eat healthy can be a marathon. Let Smile More Meal Prep take the stress out of your kitchen! Our delicious, fresh, and perfectly portioned meals are made with love, so you can get back to what truly matters. #SmileMoreEatWell"
• •Headline: Your Health Journey, Our Passion. Body: "Remember why you started? We do! Born from our own 200lb weight loss journey, Smile More Meal Prep is here to make your path to wellness easier and tastier. Fresh ingredients, amazing flavor, delivered to your door. Let's reach those goals together! #HealthyEatingMadeEasy"
• •Headline: More Than Just Meals – It's a Community. Body: "At Smile More Meal Prep, we believe in feeding our community, inside and out. With every delicious meal you order, you're also supporting our #SmileMoreAndGiveBack program, helping families in Fort Wayne. Eat good, feel good, do good. ❤️ #CommunityLove"
• •Headline: Taste the Freshness, Feel the Difference! Body: "Say goodbye to bland and hello to brilliant! Our chefs are passionate about creating meals that are not only healthy but bursting with flavor. Made with the freshest ingredients daily, because you deserve the best. Ready to taste the Smile More difference? Order your week of goodness now! #FreshAndFlavorful"
• •Headline: Reclaim Your Time. Rediscover Your Smile. Body: "Imagine hours back in your week – no more grocery stress, cooking marathons, or dish pile-ups! Smile More Meal Prep delivers healthy, ready-to-eat meals so you can focus on your passions, your family, and everything that makes you, well, smile! What will you do with your extra time? #TimeSaver #LiveBetter"