Brand Tone

Value-driven and Economical, Trustworthy and Transparent, Sustainable and Responsible, Practical and Straightforward, Approachable and Customer-focused

Brand Values

• •Affordability: Making technology accessible at lower prices.
• •Sustainability: Promoting the circular economy and reducing electronic waste.
• •Quality Assurance: Implementing thorough testing and refurbishment processes.
• •Customer Trust: Building confidence through transparent grading, warranties, and responsive customer service.
• •Value: Offering customers good quality products for their money.

Best Practices

• •Prioritize Value and Savings: Always highlight the financial benefits of choosing refurbished products. Use phrases like "save up to X%," "smart buy," "affordable tech," or "great value."
• •Emphasize Sustainability Naturally: Weave in the eco-friendly aspect without being overly preachy. Connect purchasing refurbished items with positive environmental impact, such as "give tech a second life," "reduce e-waste," or "shop sustainably."
• •Build Trust Through Transparency: Be clear about the refurbished nature of products. Explain the grading system honestly and prominently feature warranties and return policies to reassure customers.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Make product descriptions and explanations easy to understand for a broad audience. Keep the tone practical and helpful.
• •Maintain an Approachable and Helpful Voice: Especially in customer service interactions, FAQs, and social media, ensure the tone is friendly, supportive, and focused on resolving customer needs. Encourage reviews and feedback.

Social Perception

StockMustGo is generally perceived positively by customers who are looking for affordable technology and are open to refurbished products. Customers often praise the significant cost savings, the good condition of the products (often better than expected for the grade), and efficient delivery. The association with SK tes and its sustainability mission adds to a positive image. The "Great" rating on Trustpilot for the UK market is a strong indicator of customer satisfaction.

Copy Examples

• •Headline (Website/Social Media): "Smart Tech. Smarter Price. Sustainable Choice. ✨ Shop Refurbished & Save!"
• •Product Description Snippet (for a refurbished laptop): "Power your productivity without breaking the bank or the planet. This Grade A refurbished laptop is rigorously tested, comes with a 12-month warranty, and helps reduce e-waste. Get premium performance, guilt-free."
• •Social Media Post (Instagram/Facebook): "Why buy new when you can get premium tech for less? 🤔 Our expertly refurbished gadgets look and feel fantastic, plus you're making a choice that's kinder to your wallet and the Earth! 🌍♻️ #StockMustGo #RefurbishedTech #SustainableShopping #SmartSavings"
• •Email Subject Line: "Your Next Device Doesn't Have to Cost the Earth 😉 Deals Inside!"
• •About Us Snippet: "At StockMustGo, we believe everyone deserves access to great technology. We're committed to giving tech a second life – offering you top-quality, professionally refurbished electronics at prices you'll love, all while championing a more sustainable future. Trust, value, and a greener planet, that's our promise."